About
What's inside:
Overview
Defining a good brand
Identifying the business case for ongoing brand work
Building your vision, mission, and values
Cultivating your community
Standing out with storytelling
Exploring content marketing
Improving internal communications
Creating consistent brand elements
Delivering a great customer experience
Takeaways & next steps
12 MIN
The Essential Guide to Brand Communications
Christine Choi
Christine is a partner and the head of brand at M13. She previously worked directly with Sir Richard Branson and executives to build Virgin Group’s North American portfolio of branded companies as the head of communications at Virgin Galactic and head of brand and communications at Kitty Hawk.
Building your brand identity is one of the most personal, difficult, and most important steps in laying a sustainable foundation for your business. Your brand is the start of building your community. Your brand sets your team and business apart from your competitors.
It earns your company credibility across your stakeholders, and it builds your community’s loyalty. It enables you to grow your business by earning the privilege of being an increasing part of your customers’ lives. Apple and Google are worth billions in brand equity alone.
Our guide is designed to help you think deeper about your brand and how you can meaningfully connect with your stakeholders. We’ll cover:
1
Defining a good brand
2
Identifying the business case for ongoing brand work
3
Building your vision, mission, and values
4
Cultivating your community
5
Standing out with storytelling
6
Exploring content marketing
7
Improving internal communications
8
Crafting consistent brand elements
9
Delivering a great customer experience
10
Takeaways & next steps
What's inside:
Overview
Defining a good brand
Identifying the business case for ongoing brand work
Building your vision, mission, and values
Cultivating your community
Standing out with storytelling
Exploring content marketing
Improving internal communications
Creating consistent brand elements
Delivering a great customer experience
Takeaways & next steps
Building your brand identity is one of the most personal, difficult, and most important steps in laying a sustainable foundation for your business. Your brand is the start of building your community. Your brand sets your team and business apart from your competitors.
It earns your company credibility across your stakeholders, and it builds your community’s loyalty. It enables you to grow your business by earning the privilege of being an increasing part of your customers’ lives. Apple and Google are worth billions in brand equity alone.
Our guide is designed to help you think deeper about your brand and how you can meaningfully connect with your stakeholders. We’ll cover:
1
Defining a good brand
2
Identifying the business case for ongoing brand work
3
Building your vision, mission, and values
4
Cultivating your community
5
Standing out with storytelling
6
Exploring content marketing
7
Improving internal communications
8
Crafting consistent brand elements
9
Delivering a great customer experience
10
Takeaways & next steps
