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What's inside:
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Overview

Defining a good brand

Identifying the business case for ongoing brand work

Building your vision, mission, and values

Cultivating your community

Standing out with storytelling

Exploring content marketing

Improving internal communications

Creating consistent brand elements

Delivering a great customer experience

Takeaways & next steps

Brand & Marketing

12 MIN

The Essential Guide to Brand Communications

Building your brand identity is one of the most personal, difficult, and most important steps in laying a sustainable foundation for your business. Your brand is the start of building your community. Your brand sets your team and business apart from your competitors.

It earns your company credibility across your stakeholders, and it builds your community’s loyalty. It enables you to grow your business by earning the privilege of being an increasing part of your customers’ lives. Apple and Google are worth billions in brand equity alone.

Our guide is designed to help you think deeper about your brand and how you can meaningfully connect with your stakeholders. We’ll cover:

1

Defining a good brand

2

Identifying the business case for ongoing brand work

3

Building your vision, mission, and values

4

Cultivating your community

5

Standing out with storytelling

6

Exploring content marketing

7

Improving internal communications

8

Crafting consistent brand elements

9

Delivering a great customer experience

10

Takeaways & next steps

Brand & Marketing

12 MIN

The Essential Guide to Brand Communications

Christine_DSC0448.jpg
By Christine Choi
Brand guide header
Share
What's inside:
Done Icon

Overview

Defining a good brand

Identifying the business case for ongoing brand work

Building your vision, mission, and values

Cultivating your community

Standing out with storytelling

Exploring content marketing

Improving internal communications

Creating consistent brand elements

Delivering a great customer experience

Takeaways & next steps

Building your brand identity is one of the most personal, difficult, and most important steps in laying a sustainable foundation for your business. Your brand is the start of building your community. Your brand sets your team and business apart from your competitors.

It earns your company credibility across your stakeholders, and it builds your community’s loyalty. It enables you to grow your business by earning the privilege of being an increasing part of your customers’ lives. Apple and Google are worth billions in brand equity alone.

Our guide is designed to help you think deeper about your brand and how you can meaningfully connect with your stakeholders. We’ll cover:

1

Defining a good brand

2

Identifying the business case for ongoing brand work

3

Building your vision, mission, and values

4

Cultivating your community

5

Standing out with storytelling

6

Exploring content marketing

7

Improving internal communications

8

Crafting consistent brand elements

9

Delivering a great customer experience

10

Takeaways & next steps

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