M13 Team

Today we’re announcing our $400 million fund to build on the performance of our two top-performing funds. Thanks to the overwhelming demand from our supportive LP base, our third fund exceeds our $275 million target and enables us to invest in early-stage founding teams building technology that powers the future of work, commerce, health, and money. 
That we get to wake up every day thinking about and investing in the future is a genuine privilege. But our true passion is in supporting you, our founding teams, with our Propulsion Platform. Given that all of us got our start as operators, we were once in your shoes, wishing for what we can share with you today: vertically focused experts, tech tools, and a network to accelerate your growth and success. 
## Investing in tomorrow’s tech
Like you, M13 aims to build a brighter and sustainable future. We invested early in 15 portfolio companies that are now each valued at over $1 billion, including **Ring, Cue, Daily Harvest, FabFitFun, ClassPass, Matterport, Transfix, and Capsule.** Other investments made early from our second fund are showing similar trajectories. 
We’re deploying our third fund into areas we’ve long been tracking: [the future of consumer behavior in work, commerce, health, and money](https://m13.co/article/m13s-investment-thesis-understanding-the-future-of-consumer-behavior). As early backers of DTC businesses, we’re now increasingly focused on horizontal technology layers including Web3, which we define as blockchain-based applications governed through tokens. This infrastructure layer powers brands, enables creators to connect with more people, and helps companies deliver new experiences to customers. At heart, we care about what the consumer cares about. 
<center>![Fund I - Fund III](//images.ctfassets.net/vcjxvx0h1a5n/1UdwBLrOeDz7fm2lla6AYt/bd1d0d7fedf1ebdd03e03de3934b3df9/Thesis_FundI-III_v12.png)</center> 
<center>*Source: M13* </center> 
## 1 operating partner per investing partner
Our investment process is straightforward. We lead deals and write up to $15 million Seed to Series B checks. Our companies then typically raise follow-on investment from leading firms. 
Equally impactful to you is our experience as founders and operators. We know because we did the [math](https://m13.co/article/analysis-executive-experience-can-nearly-double-investors-rate-of-return): early access to operating experience contributes to better outcomes faster. And that leads to M13’s key differentiation: our Propulsion Platform, which we purposefully designed with one full-time vertically focused operating partner for every investing partner. 
Before joining M13, our full-time partners weren’t VCs; they first spent decades in the trenches as founders and operators. They each bring an incredible wealth of experience from building an aggregate market value of more than $23 billion in SaaS (DigitalOcean), consumer (Virgin brands like Virgin Galactic and Virgin Orbit, Glamsquad), marketplaces (GOAT, Gilt), and entrepreneurship (Techstars). Our team members are equally hands-on with relevant experience in brand, content, community, data, operations, performance marketing, and talent (Airbnb, Bonobos, Clocktower, LinkedIn, ReturnPath, Signalfire, Target, Unilever). 
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By design, founders like you are at the center of our Propulsion Platform, enabling us to be anticipatory and ready to help you reach near- and long-term goals, from scaling your business and leadership to preparing for your next round. 
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	<img src="//images.ctfassets.net/vcjxvx0h1a5n/2etm4mfjHBWog5Aw2pv5iD/0c15009172b2c213c9cc1c49775108e6/Trad_model_v5.png" alt="Traditional VC Model" style="width:100%">
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<center>*Source: M13* </center> 
Our Propulsion Platform organizes our partners around you, enabling us to contribute what you need when you need it. Your investment lead keeps our partners up to date on what you’re doing and where you want to go, reducing onboarding time. Beyond each partner are their teams and networks that have joined M13 specifically to help accelerate your growth and be part of some of the most exciting entrepreneurial journeys today. 
Each founder's experience is bespoke, but our impact is consistent. We believe we’re better investors because we’re operators and better operators because we’re investors. Our founding teams agree—M13 regularly measures how likely a founder would recommend M13, and our NPS score is 91 out of 100. 
## Culture over geography
We originated in Los Angeles and have long been part of LA’s economic engine. We began investing in LA entrepreneurs when we ([Carter](https://m13.co/profile/carter-reum) and [Courtney Reum](https://m13.co/profile/courtney-reum), [Karl Alomar](https://m13.co/profile/karl-alomar)) were founders ourselves and when Latif Peracha led investments for Sir Richard Branson. [Anna Barber](https://m13.co/profile/anna-barber) ran Techstars LA for years while also distinguishing herself as a prolific angel investor of underrepresented founders. 
Supporting the early journeys of today’s leading decision makers in digital media, entertainment, gaming, wellness, and the creator economy means M13 gets unparalleled access to ideas, trends—and yes, influencers—that help inform what, how, and with whom you build. 
While we are headquartered in Los Angeles, we also live, work, and interact daily in an increasingly decentralized world. From the start, M13 has embraced the future of work, and our 32 distributed colleagues live and work in New York, Miami, Las Vegas, Boston, and Chicago—resulting in a robust exchange of ideas and diverse perspectives of what the future holds. We look forward to getting to know more of you as we host dinners, happy hours, and Future Perfect events across the U.S. 
## Brighter together
When we asked our partners what we’re most proud of, it was resoundingly this: **the people who have joined our journey**. 
Growth and learning are intentional parts of our culture, and collaboration comes in many flavors. Our founding teams have benefited from customer introductions by our investors and [candid group sessions](https://m13.co/article/my-startup-has-doubled-in-size-now-what) with some of the world’s most respected executive coaches; more than ever, we see the importance of supporting your physical and mental well-being. Other partners help us nurture talent and foster an inclusive culture; in particular, LifeLabs Learning partners with us on our annual DEI workshops and our [Human Capital](https://m13.co/article/human-capital-the-essential-guide-to-scaling-people-systems) content series. 
Money gets us started, but people make enduring, meaningful companies. The entire M13 community is passionate about working with you and your team, and we’ll continue to expand our organization to support our growing portfolio. It’s our founders, talent, investors, and community that ensure that we’re not building alone but together and meaningfully. We truly believe in the engine of business to create dignified work and purpose that ensures a future beyond us. 
If our purpose and values resonate with yours, please reach out. We can’t wait to build with you. 
<a href="mailto:cit@m13.co" target="_blank"><img src="//images.ctfassets.net/vcjxvx0h1a5n/fLVcCpf02N9rG9FxKOaRR/0fa3b91ff29ce01e0bb9444bdb9fc893/contact_us_v1.png" alt="mailto:cit@m13.co" style="width:15%"></a>

Learn about M13’s third fund for founders building the future of work, commerce, health, and money. 

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M13’s Fund III: $400M for Seed to Series B

M13 has closed its third venture capital fund, which will support seed to Series B founders who are building the future of work, commerce, health, and money. 

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Brent Murri is a Partner at M13 where he leads early-stage investments in consumer technology companies. Brent joined M13 from Battery Ventures where he focused on growth-stage enterprise software investments. Prior to Battery, he worked in strategy & business development for Samsung NEXT, where he developed and executed strategies around Samsung’s consumer software and services initiatives.

Brent Murri

Partner

As a principal at M13, Brent leads investments across the firm's consumer investment themes. Prior to joining M13, Brent was an investment Associate at Battery Ventures...

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Brent Murri | M13

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Jack helped launch and build consumer brands as a strategy & operations manager at Innovation Department. Prior to that, he was an investment banker at Jefferies.

Jack Gorab

Investor

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Jack Gorab | M13

Gaelen Hendrickson

Providing insight into alternative forms of financing for DTC founders. 

7 Financing Options for DTC Brands

Early-stage investment firm M13 shares alternative financing options that DTC founders can use to fill the funding gap and grow their businesses. 

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Beyond VC: 7 Financing Solutions for DTC Founders | M13

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A partner at M13, Anna was the managing director of Techstars LA and also a partner in The Fund LA. A certified executive coach, Anna has worked as a corporate lawyer, McKinsey consultant, product exec, and entrepreneur. She serves on the Advisory Board of PledgeLA and is a member of AllRaise.

Anna Barber

A partner at M13, Anna was the managing director of Techstars LA and also a partner in The Fund LA. A certified executive coach, Anna has worked as a corporate lawyer...

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Anna Barber | M13

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Morgan spent five years in investment banking at Morgan Stanley. She worked on a presidential campaign, at Bloomberg Philanthropies and consulted for start-ups in the political media space.

Morgan Blumberg

Morgan spent five years in investment banking at Morgan Stanley. She worked on a presidential campaign, at Bloomberg Philanthropies and consulted for start-ups in the political...

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Morgan Blumberg | M13

They may be the future’s great hope, the generation driving their Gen X parents crazy, or both. 

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How Gen Z is Driving the Future of Work, Commerce and Living

Gen Z may be the future’s great hope, the generation driving their Gen X parents crazy, or both.  They are driving innovation in how we work, shop, socialize, and live.

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What do Gen Z care about and how are they shaping innovation? | M13

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Adam is an EIR, working with M13's portcos to craft and navigate go-to-market strategies and accelerate growth. Previously, Adam held multiple roles at Unilever, S.C. Johnson and Target with a track record of success accelerating, expanding globally and turning around brands and businesses.

Adam Domian

Operator

Adam is an EIR, working with M13's portcos to craft and navigate go-to-market strategies and accelerate growth. Previously, Adam held multiple roles at Unilever, S.C. Johnson...

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Adam Domian | M13

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As a partner and head of operations, Lizzie leads the Propulsion team that helps propel our founders’ businesses forward. She was previously the COO of sneaker marketplace GOAT Group, CMO of Gilt Groupe, and founding partner of Brilliant Ventures.

Lizzie Francis

As a partner and head of operations, Lizzie leads the Propulsion team that helps propel our founders’ businesses forward. She was previously the COO of sneaker marketplace GOAT...

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Lizzie Francis | M13

Founders frequently use the terms “go-to-market plan” or “go-to-market strategy,” but it can mean very different things depending on who you talk to. 
At the highest level, your go-to-market strategy brings together all of the key elements that drive your business: brand development, consumer insights, competitive understanding, sales and marketing, pricing, and distribution. It’s a living, breathing thing that evolves as your learnings deepen and your business evolves. 
In this six-step guide, we’ll walk you through how to:
<NumberedBullet number="1" highlight="Define your marketplace" />
<NumberedBullet number="2" highlight="Identify your target audience" />
<NumberedBullet number="3" highlight="Clarify your offering" />
<NumberedBullet number="4" highlight="Fine-tune your brand positioning" />
<NumberedBullet number="5" highlight="Focus on your channels, distribution, and marketing" />
<NumberedBullet number="6" highlight="Create an effective marketing strategy" />
There’s value in taking the time to learn and master these six steps. After all, you can apply this iterative thinking to new business and product launches as well as existing products and services that aren’t quite landing the way you’d hoped. You can also turn to these steps whenever you need to pivot based on consumer, category, or competitive changes. 
Let’s begin!

From launches to pivots, elevate your go-to-market strategy by turning to these six tried-and-true steps.

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The Ultimate Go-to-Market Guide for Startups

Whether you’re ready to launch a new product or needing to pivot, M13’s six-step guide can help you take your startup’s go-to-market strategy to the next level.

The Ultimate Go-to-Market Guide for Startups | M13

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According to Nielsen Consumer Trust Index, 92% of consumers trust influencer marketing over traditional advertising. It’s this level of trust, along with creative innovation, that has driven growth in this marketing channel over the last decade. 
**What is influencer marketing?** 
Influencer marketing is a strategy that companies use to increase brand awareness or conversions among a specific target audience by partnering with influencers on social media. 
Influencers were born as TikTok, Facebook, YouTube, Instagram, Pinterest, Snapchat, and Twitter users became content creators themselves, curating and crafting their own stories, photos, and videos to share with their followers. In doing so, they quickly attracted the attention of marketers. 
Today, influencer marketing is a powerful tool that when executed correctly can reach niche audiences to help you accomplish many goals, from building brand awareness to increasing sales. 
Whether you’re new to influencer marketing or enhancing your influencer strategy to take it to the next level, you’ll want to maximize your efforts and avoid rookie mistakes. 
In this guide, we’ll take you through: 
<NumberedBullet number="1" highlight="Defining your goals" />
<NumberedBullet number="2" highlight="Researching the right influencers for your brand" />
<NumberedBullet number="3" highlight="Considering your budget" />
<NumberedBullet number="4" highlight="Exploring 3 influencer marketing strategies" />
<NumberedBullet number="5" highlight="Creating a content strategy to help guide influencers" />
<NumberedBullet number="6" highlight="Tracking your metrics" />
<NumberedBullet number="7" highlight="Hiring an influencer marketing agency" />
<NumberedBullet number="8" highlight="Keeping up with emerging platforms and trends" /> 
Read on for the dos and don’ts of influencer marketing.

Get the most out of influencer marketing with these tips and tricks, plus avoid these rookie mistakes.

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How to Make Influencer Marketing Work for Your Startup 

Check out this M13 guide to building an impactful influencer marketing strategy, including the dos and don’ts of working with social media influencers.

How to Make Influencer Marketing Work for Your Startup |  M13

Novi, M13 mascot, holding up a smartphone with likes and hearts and message icons flying out of it. 

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As a partner and head of talent, Matt coaches our founders on hiring the best talent and building healthy and high-performing cultures. He leads several of our future of work investments. Matt previously built and led the People functions at DigitalOcean and Return Path (#1 Best Place to Work in NYC and #2 in the US, respectively).

Matt Hoffman

As a partner and head of talent, Matt coaches our founders on hiring the best talent and building healthy and high-performing cultures. He leads several of our future of work...

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Matt Hoffman | M13

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Ashley is a leadership trainer and DEI lead at LifeLabs Learning. Her areas of expertise are in leadership development, communication, and inclusive team dynamics. She has a Master’s degree in Social Systems and Management of Human Services and many years of experience in crisis management.

Ashley Schwedt 

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Theo is a leadership trainer and DEI advisor at LifeLabs Learning, where he specializes in helping leaders develop systems and skills that enable diversity, belonging, and inclusion. He has also helped companies collect data on the impact of their employee engagement and equity initiatives.

Theo Haber

In a year of transformational changes across the landscape of work, having an intentional focus on diversity, equity, and inclusion (DEI) has emerged as one of the most important things that a company can do to be successful. This is a long overdue development since the research has been overwhelmingly clear that companies that prioritize DEI—on the leadership team, org level, and board level—see better returns. 
[McKinsey](https://www.mckinsey.com/~/media/mckinsey/business%20functions/organization/our%20insights/delivering%20through%20diversity/delivering-through-diversity_full-report.ashx) recently released a report stating that “companies in the top-quartile for ethnic/cultural diversity on executive teams were 33% more likely to have industry-leading profitability. That this relationship continues to be strong suggests that inclusion of highly diverse [teams]—and the myriad ways in which diversity exists beyond gender (e.g., LGBTQ+, age/generation, international experience)—can be a key differentiator among companies.” 
That should not be surprising. Companies with more diverse teams are able to take a broader and more empathetic perspective of their customers. They’re more likely to generate unique ideas and innovate faster, manage team conflict better, and—by reducing groupthink—make higher quality decisions. 
But of course diversity alone is not enough. To leverage your company’s diversity and to keep attracting, engaging, developing, and retaining talented and passionate team members, companies have to prioritize a culture of equity and inclusion. 
Beyond the clear financial impact of focusing on DEI, it can also ensure you’re creating a workplace where every employee can feel [psychologically safe](https://hbr.org/2017/08/high-performing-teams-need-psychological-safety-heres-how-to-create-it) and do their best work, regardless of their background. Organizations with strong DEI cultures are more likely to have employees with: 
<DotBullet text="greater job satisfaction" /> 
<DotBullet text="higher degrees of trust" />
<DotBullet text="overall higher engagement" /> 
And yet when working with the earliest stage companies, many founders still believe that a focus on DEI is a “nice-to-have,” something they can work on when the company gets larger and more mature. We’re here today to tell you that isn’t true. 
Just as with culture and values, you want DEI to be built into the very architecture of your People Systems at the earliest possible stage. It will help ensure a strong foundation of shared beliefs, and it will make it easier to incorporate best practices into your systems later on as well. What’s more, diversity begets diversity—so the sooner you start, the easier all future hires become. (We cover the topic of [hiring and recruiting](https://m13.co/guide/a-5-step-guide-to-startup-recruiting-and-hiring) in a separate guide.) As a thought experiment, imagine hiring your first Black and/or female engineer onto a team of three White males versus a team of 30 White males. The time to prioritize DEI is now. 
Read on and we’ll guide you through: 
 <NumberedBullet number="1" highlight="Defining DEI" />
 <NumberedBullet number="2" highlight="Setting DEI metrics" />
 <NumberedBullet number="3" highlight="Designing inclusive systems" />
 <NumberedBullet number="4" highlight="Auditing the FAIRness of existing People Systems" />
 <NumberedBullet number="5" highlight="Takeaways & next steps" />

Discover how to develop diversity, equity, and inclusion strategies that can make a difference.

A rocket launches next to M13 and LifeLabs Learning's joint logo; to the right, there is an icon of four hands and next to that it reads "Diversity, Equity & Inclusion."

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Building Diversity, Equity, and Inclusion Into Your Startup

M13 and LifeLabs Learning share helpful tips and strategies for startup founders looking to define and set diversity, equity, and inclusion metrics.

A Startup Founder’s Guide to Diversity, Equity & Inclusion | M13

A rocket launches next to M13 and LifeLabs Learning's joint logo; below, there is an icon of four hands and next to that it reads "Diversity, Equity & Inclusion."

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A partner and head of brand/communications, Christine worked with Sir Richard Branson to launch Virgin Group’s North American portfolio and was the first head of communications for Virgin Galactic/Virgin Orbit/The Spaceship Company. She serves on the boards of KIPP NJ and Virgin Unite US.

Christine Choi

A partner and head of brand/communications, Christine worked with Sir Richard Branson to launch Virgin Group’s North American portfolio and was the first head of communications...

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Christine Choi | M13

When you’re building awareness about your company, it’s helpful to first map out the company story and what editorial content you want to share with the world. That requires a regular cadence of news and stories that you produce and promote on your owned channels. From there, pick out a few timely pieces of news that you can use to pitch the press. 
But how do you know if your startup is prepared for the spotlight? 
In this guide, we’ll answer top questions, including:
<NumberedBullet number="1" highlight="What's the role of a PR firm?"/>
<NumberedBullet number="2" highlight="When is the right time to seek media attention?"/> 
<NumberedBullet number="3" highlight="What are common PR mistakes by early-stage startup founders?"/>

​​Is your startup ready for all that media attention? Here are the telltale signs to track.

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When to Hire a Public Relations Agency for Your Startup

Ready to let the world know about your startup? M13’s guide to hiring a public relations agency can help founders like you navigate media relationships and more.

When to Hire a Public Relations Agency for Your Startup | M13

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Tania is the co-CEO of LifeLabs Learning. She is also a psychology researcher, leadership trainer, and co-author of the book, “The Leader Lab: Core Skills to Become a Great Manager Faster.”

Tania Luna

With almost every early-stage company we meet with, the first and most common question we get is around recruiting: How do you attract and hire great talent? 
And it’s an incredibly important question! Startups—no matter how good their ideas, and how innovative their products—are nothing without fantastic people to execute against those ideas and build those products. 
###### Define the role
Before you start to fill a role, take a step back to look at your entire organization and assess the broader needs. 
<DotBullet text="What are the overall skills you are missing today?" />
<DotBullet text="Will those be the most important problems to solve down the line?" /> 
<DotBullet text="What is the right level for this hire?" /> 
Without asking these questions, startups tend to over-hire for critical roles, meaning they bring in the most experienced person they can find. But sometimes, especially early on, they’re better off bringing in a tactical leader who can build and grow, rather than a more strategic leader who needs a team under them to execute. 
_Want help defining the roles you need? Review our guide on [organizational design](https://m13.co/how-to-design-an-organizational-structure-for-your-startup/)._ 
Ultimately, great recruiting is about so much more than filling roles with top talent. It’s about filling the _right_ roles with the _right people._ In a high-growth environment like we’re experiencing now, there is far more demand than supply for world-class candidates. 
That's why in this guide, we’re going to show you how to level up your entire recruiting processes to make them more effective, more efficient, more collaborative, and more impactful with these lessons: 
<NumberedBullet number="1" highlight="Create structure" />
<NumberedBullet number="2" highlight="Identify outcomes" />
<NumberedBullet number="3" highlight="Extract the job criteria" />
<NumberedBullet number="4" highlight="Develop your assessments" />
<NumberedBullet number="5" highlight="Create your scoring system" />
<NumberedBullet number="6" highlight="Calibrate with your interview team" />
<NumberedBullet number="7" highlight="Find the right people" />
<NumberedBullet number="8" highlight="Engineer the candidate experience" />
<NumberedBullet number="9" highlight="Takeaways & next steps" />

Here’s how creating an efficient, fair, and scalable interview process can help you recruit top talent.

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A 5-Step Guide to Startup Recruiting and Hiring

In this recruiting guide for startups, M13 and LifeLabs Learning explain how early-stage founders can create an effective, fair, and scalable interview process.

A 5-Step Guide to Startup Recruiting and Hiring | M13

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M13 webinar “Management Skills for the New World of Working” title. 

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Christine Choi meets with Emerge founders in an M13 office.

Investing in Emerge: Introducing touch to XR

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Set up Manager System →
Set Goals → Assess Performance → Give Feedback → Support Development 

PEOPLE SYSTEMS FOR CATALYZING PERFORMANCE

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Team Photos

Check out recent investment updates, perspectives, and more from the M13 team.

Karl Alomar

Partner / M13

Rachel Dory

Daily Harvest is on a mission to make nourishing, plant-based foods more accessible. 

Daily Harvest

Rachel Drori

Founder / Daily Harvest

Everett Cook

Rho is building the future of frictionless finance. The company enables high-growth businesses to manage their cash and spend through its automated platform.

Founder / Rho

Lizzy Francis

Will Peng

Northstar works with companies to provide employees with access to financial tools and advisors. The company is developing a financial wellness program that scales support and helps employees make better use of their total compensation.

Northstar

Founder / Northstar

Co-Founder & Partner

Carter Reum

Co-founder & Partner / M13

Latif Peracha

M13 is an early-stage consumer tech venture capital firm. Our founding teams execute better by accessing our full-time operating partners, resources, and network.

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M13 | We're brighter together

Partnering with M13 gets you access to an active ecosystem of founders, operators, investors, and experts. We’ve been here, we’re on your side, and now we’re in this together.

With 2.5x full-time operators for every investor, our Propulsion Platform helps you shortcut the founder learning curve and scale quickly and efficiently.

We partner with founders building the future of work, health, commerce, and money. We invest at the seed, Series A, and Series B stages.

We’re brighter together.

Helping early-stage tech startups build better.

Investing in tomorrow’s tech. Today. 

With workouts led by expert coaches, Tonal offers a digital weight machine that adapts to stay most effective for users.

Tonal

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Aly Orady

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Tonal | M13

Capsule is a digital pharmacy of friendly, caring pharmacists and a team who carries prescriptions straight to the door, at the tap of a phone, with same-day delivery. 

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Eric Kinariwala

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Capsule | M13

Creates a superior online pharmacy experience.

ClassPass has developed an app for all things fitness, wellness, and beauty. The company gives members worldwide access to thousands of top-rated gyms, fitness studios, salons, and spas.

ClassPass

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Payal Pujji

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ClassPass has developed an app for all things fitness, wellness, and beauty.

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ClassPass | M13

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Alex Wheldon

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Rho | M13

Builds the future of frictionless finance.

Shef is an online marketplace for home cooks to sell meals to consumers in their local communities.

We’re brighter together.

Helping early-stage tech startups build better.

Investing in tomorrow’s tech. Today.

Turning experience into insights.

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