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Christine Choi

Partner, Head of Brand

Christine is a partner and head of brand and communications at M13. She built Virgin Group's communications infrastructure in North America alongside Sir Richard Branson and was the founding head of brand communications for Virgin Galactic, Virgin Orbit and The Spaceship Company. She also served as head of brand for Kitty Hawk, Larry Page's eVTOL technology portfolio. She was on the founding teams of Teach For America and KIPP Foundation and serves on the boards of KIPP NJ and Virgin Unite US.

partner since

2019

area of expertise

Brand Communications

Life is too short for a*holes.

Recently published.

2026 predictions from the M13 constellation

25 Predictions for 2025

Talent & Leadership

Meet Christine: M13's Head of Brand Communications on Navigating Crisis and The Importance of Storytelling

Startup Comms Strategies from Unlikely Sources: Casey Neistat, Stacy London, and Dan Porter in Conversation

M13’s RocketGuide to Early-Stage PR and Communications

4 Lessons on Mental Wellness for Founders

Updates from M13

How to Make the News: The Dos and Don’ts of Pitching Reporters

Updates from M13

Here's What Makes M13 a Great Place to Work

Our 2024 Predictions

Breaking taboos to open access to health

Adam Grant: Why Startup Founders Should Normalize Asking for Help

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