Michael Perez



Senior Manager, Insights and Analytics

MDC Media Partners

Director, Insights and Analytics

Crossix Solutions

Data Analyst

Hudson River Group

Senior Analyst

Northwestern University

B.S., Industrial Engineering, Economics

Why I joined M13: Their vision for the future of venture resonated with me. At M13, I have the incredible fortune of sharing my skills and experience with founders who are trying to tackle the problems that I love solving. M13 allows me to work with dozens of companies as an interest-aligned partner—not a detached consultant.

My philosophy about data: Intuition shouldn’t replace data—it should learn from data. We’re all capable of honing our intuition with data-driven insights, but only if we understand the limitations of the data and the technologies that produced them. When the technologies or the methodologies are poorly understood, the findings tend to be misinterpreted or disregarded outright.

My favorite career milestone: I’ve always been intellectually curious, and that’s led me down some paths that were only tangentially related to my actual job. At Bonobos, I saw a gap in our organic acquisition strategy and campaigned to launch a “Refer a Friend” program. I led primary research, structured the incentive, and set up the analytics. The program had a higher ROI than any other acquisition channel.

A career lesson I’ll never forget: As an analyst, I tend to look for experiments that can validate or refute hypotheses. I love to challenge the status quo, and for a time, I believed that a well-designed experiment with conclusive results was a silver bullet. I went toe-to-toe with some colleagues and brought them evidence that I thought would be compelling. I was promptly disappointed. I learned to consider how other people make decisions before trying to bully them with data.

Why wellness and well-being matter to me: I think we can all be more intentional about how we invest in ourselves. I’m a big believer in chronic self-care. It’s obviously incredibly important to treat physical, mental, and emotional crises immediately—but many of us fail to pay the same attention to the everyday decisions we make that affect our health acutely.


How to Create a Pricing Model for Your Startup

Learn how to set up an effective pricing model for your B2B or B2C startup.

Michael Perez

July 1, 2022

13 min read

How to Transform Your E-commerce Data into Business Metrics

Use these SQL templates and resources to accelerate your first major data warehouse project.

Michael Perez

May 27, 2022

9 min read

How to Improve Your Startup’s Weekly Marketing Report

Simplify your weekly reporting with this customizable dashboard template for paid marketing campaigns.

Michael Perez

October 29, 2021

9 min read

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