What's inside:
Overview
Developing a go-to-market strategy in 6 steps
Step 1: Define the market in which you operate
Step 2: Identify your target audience
Step 3: Clarify your offering
Step 4: Fine-tune your brand positioning
Step 5: Focus on your channels, distribution, and marketing
Step 6: Create your marketing strategy
Takeaways & next steps
The Ultimate Go-to-Market Guide for Startups
Adam Domian
Adam is an EIR, working with M13's portcos to craft and navigate go-to-market strategies and accelerate growth. Previously, Adam held multiple roles at Unilever, S.C. Johnson and Target with a track record of success accelerating, expanding globally and turning around brands and businesses.
Lizzie Francis
As a partner and head of operations, Lizzie leads the Propulsion team that helps propel our founders’ businesses forward. She was previously the COO of sneaker marketplace GOAT Group, CMO of Gilt Groupe, and founding partner of Brilliant Ventures.
Founders frequently use the terms “go-to-market plan” or “go-to-market strategy,” but it can mean very different things depending on who you talk to.
At the highest level, your go-to-market strategy brings together all of the key elements that drive your business: brand development, consumer insights, competitive understanding, sales and marketing, pricing, and distribution. It’s a living, breathing thing that evolves as your learnings deepen and your business evolves.
In this six-step guide, we’ll walk you through how to:
1
Define your marketplace
2
Identify your target audience
3
Clarify your offering
4
Fine-tune your brand positioning
5
Focus on your channels, distribution, and marketing
6
Create an effective marketing strategy
Let’s begin!
What's inside:
Overview
Developing a go-to-market strategy in 6 steps
Step 1: Define the market in which you operate
Step 2: Identify your target audience
Step 3: Clarify your offering
Step 4: Fine-tune your brand positioning
Step 5: Focus on your channels, distribution, and marketing
Step 6: Create your marketing strategy
Takeaways & next steps
Founders frequently use the terms “go-to-market plan” or “go-to-market strategy,” but it can mean very different things depending on who you talk to.
At the highest level, your go-to-market strategy brings together all of the key elements that drive your business: brand development, consumer insights, competitive understanding, sales and marketing, pricing, and distribution. It’s a living, breathing thing that evolves as your learnings deepen and your business evolves.
In this six-step guide, we’ll walk you through how to:
1
Define your marketplace
2
Identify your target audience
3
Clarify your offering
4
Fine-tune your brand positioning
5
Focus on your channels, distribution, and marketing
6
Create an effective marketing strategy
Let’s begin!
