
What's inside:

Overview
Developing a go-to-market strategy in 6 steps
Step 1: Define the market in which you operate
Step 2: Identify your target audience
Step 3: Clarify your offering
Step 4: Fine-tune your brand positioning
Step 5: Focus on your channels, distribution, and marketing
Step 6: Create your marketing strategy
Takeaways & next steps
The Ultimate Go-to-Market Guide for Startups
Founders frequently use the terms “go-to-market plan” or “go-to-market strategy,” but it can mean very different things depending on who you talk to.
At the highest level, your go-to-market strategy brings together all of the key elements that drive your business: brand development, consumer insights, competitive understanding, sales and marketing, pricing, and distribution. It’s a living, breathing thing that evolves as your learnings deepen and your business evolves.
In this six-step guide, we’ll walk you through how to:
1
Define your marketplace
2
Identify your target audience
3
Clarify your offering
4
Fine-tune your brand positioning
5
Focus on your channels, distribution, and marketing
6
Create an effective marketing strategy
Let’s begin!

What's inside:

Overview
Developing a go-to-market strategy in 6 steps
Step 1: Define the market in which you operate
Step 2: Identify your target audience
Step 3: Clarify your offering
Step 4: Fine-tune your brand positioning
Step 5: Focus on your channels, distribution, and marketing
Step 6: Create your marketing strategy
Takeaways & next steps
Founders frequently use the terms “go-to-market plan” or “go-to-market strategy,” but it can mean very different things depending on who you talk to.
At the highest level, your go-to-market strategy brings together all of the key elements that drive your business: brand development, consumer insights, competitive understanding, sales and marketing, pricing, and distribution. It’s a living, breathing thing that evolves as your learnings deepen and your business evolves.
In this six-step guide, we’ll walk you through how to:
1
Define your marketplace
2
Identify your target audience
3
Clarify your offering
4
Fine-tune your brand positioning
5
Focus on your channels, distribution, and marketing
6
Create an effective marketing strategy
Let’s begin!