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Overview

Developing a go-to-market strategy in 6 steps

Step 1: Define the market in which you operate

Step 2: Identify your target audience

Step 3: Clarify your offering

Step 4: Fine-tune your brand positioning

Step 5: Focus on your channels, distribution, and marketing

Step 6: Create your marketing strategy

Takeaways & next steps

Growth

7 MIN

The Ultimate Go-to-Market Guide for Startups

Founders frequently use the terms “go-to-market plan” or “go-to-market strategy,” but it can mean very different things depending on who you talk to.

At the highest level, your go-to-market strategy brings together all of the key elements that drive your business: brand development, consumer insights, competitive understanding, sales and marketing, pricing, and distribution. It’s a living, breathing thing that evolves as your learnings deepen and your business evolves.

In this six-step guide, we’ll walk you through how to:

1

Define your marketplace

2

Identify your target audience

3

Clarify your offering

4

Fine-tune your brand positioning

5

Focus on your channels, distribution, and marketing

6

Create an effective marketing strategy

There’s value in taking the time to learn and master these six steps. After all, you can apply this iterative thinking to new business and product launches as well as existing products and services that aren’t quite landing the way you’d hoped. You can also turn to these steps whenever you need to pivot based on consumer, category, or competitive changes.

Let’s begin!

Growth

7 MIN

The Ultimate Go-to-Market Guide for Startups

Adam_DSC0273-fin.jpg
By Adam Domian
Lizzie_DMF0431_final.jpg
By Lizzie Francis
GTM header
Share
What's inside:
Done Icon

Overview

Developing a go-to-market strategy in 6 steps

Step 1: Define the market in which you operate

Step 2: Identify your target audience

Step 3: Clarify your offering

Step 4: Fine-tune your brand positioning

Step 5: Focus on your channels, distribution, and marketing

Step 6: Create your marketing strategy

Takeaways & next steps

Founders frequently use the terms “go-to-market plan” or “go-to-market strategy,” but it can mean very different things depending on who you talk to.

At the highest level, your go-to-market strategy brings together all of the key elements that drive your business: brand development, consumer insights, competitive understanding, sales and marketing, pricing, and distribution. It’s a living, breathing thing that evolves as your learnings deepen and your business evolves.

In this six-step guide, we’ll walk you through how to:

1

Define your marketplace

2

Identify your target audience

3

Clarify your offering

4

Fine-tune your brand positioning

5

Focus on your channels, distribution, and marketing

6

Create an effective marketing strategy

There’s value in taking the time to learn and master these six steps. After all, you can apply this iterative thinking to new business and product launches as well as existing products and services that aren’t quite landing the way you’d hoped. You can also turn to these steps whenever you need to pivot based on consumer, category, or competitive changes.

Let’s begin!

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