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Omnichannel Adam v2021
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What's inside:
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Overview

Defining omnichannel distribution

Expanding beyond DTC

Pros and cons of Amazon

Selling on Amazon

Distributing outside of Amazon

Case study: Madison Reed

Resources we love

Takeaways & next steps

Growth

5 MIN

The Importance of Omnichannel Distribution

Casper: once valued at $1.1 billion. Allbirds: valued at $1.7 billion. Warby Parker: now valued at $3 billion. Direct-to-consumer brands have benefited from massive valuations and profit margins over the past decade.

The direct-to-consumer distribution model appeals for a few reasons. Almost 40% of digital consumers visit a brand’s website prior to making an offline purchase. DTC provides brands with deep and valuable customer insights. And DTC eliminates many of the supply chain costs that can weigh down profit margins.

However, brands that operate solely as DTC distributors are limiting their growth potential. “Ninety-eight percent of DTC brands are out of business—they just don’t know it yet,” Gary Vaynerchuk, founder and CEO of VaynerMedia told Harvard Business Review in March 2020. Distribution to other retail partners leads to broader consumer awareness and sales. While this paradigm is shifting rapidly with the pandemic, 87% of all consumer spending in the U.S. still takes place offline.

This guide will take you through the basics of expanding your DTC brand into new digital platforms and physical retail spaces, giving you a more complete understanding of omnichannel distribution. We’ll walk you through the process of deciding when and where to expand your distribution, as well as focus specifically on the pros and cons of selling via Amazon.

Inside, we will cover:

1

Defining omnichannel distribution

2

Expanding beyond DTC

3

Pros and cons of Amazon

4

Selling on Amazon

5

Distributing outside of Amazon

6

Case study: Madison Reed

7

Resources we love

8

Takeaways & next steps

Growth

5 MIN

The Importance of Omnichannel Distribution

Adam_DSC0273-fin.jpg
By Adam Domian
Omnichannel Adam v2021
Share
What's inside:
Done Icon

Overview

Defining omnichannel distribution

Expanding beyond DTC

Pros and cons of Amazon

Selling on Amazon

Distributing outside of Amazon

Case study: Madison Reed

Resources we love

Takeaways & next steps

Casper: once valued at $1.1 billion. Allbirds: valued at $1.7 billion. Warby Parker: now valued at $3 billion. Direct-to-consumer brands have benefited from massive valuations and profit margins over the past decade.

The direct-to-consumer distribution model appeals for a few reasons. Almost 40% of digital consumers visit a brand’s website prior to making an offline purchase. DTC provides brands with deep and valuable customer insights. And DTC eliminates many of the supply chain costs that can weigh down profit margins.

However, brands that operate solely as DTC distributors are limiting their growth potential. “Ninety-eight percent of DTC brands are out of business—they just don’t know it yet,” Gary Vaynerchuk, founder and CEO of VaynerMedia told Harvard Business Review in March 2020. Distribution to other retail partners leads to broader consumer awareness and sales. While this paradigm is shifting rapidly with the pandemic, 87% of all consumer spending in the U.S. still takes place offline.

This guide will take you through the basics of expanding your DTC brand into new digital platforms and physical retail spaces, giving you a more complete understanding of omnichannel distribution. We’ll walk you through the process of deciding when and where to expand your distribution, as well as focus specifically on the pros and cons of selling via Amazon.

Inside, we will cover:

1

Defining omnichannel distribution

2

Expanding beyond DTC

3

Pros and cons of Amazon

4

Selling on Amazon

5

Distributing outside of Amazon

6

Case study: Madison Reed

7

Resources we love

8

Takeaways & next steps

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