What's inside:
Overview
Understanding product-market fit
Making sense of common methodologies
Picking an agile approach
Testing the market
Getting customer feedback
Applying 5 successful tips
Resources we love
A Founder’s Practical Guide to Finding Product-Market Fit
Karl Alomar
Karl is the Managing Partner at M13. Karl was previously the COO of DigitalOcean, where he helped scale the business from first product over six years and prepared it for its eventual IPO (NYSE: DOCN). During his full 20 year operating career, Karl also co-founded and ultimately exited two other technology companies as CEO.
Watch any Hollywood interview, award ceremony, or acceptance speech, and you’ll probably hear artists, writers, or directors talk about the process. The magic stems from the right creative process, they say.
Product development—especially digital product development—isn’t so different. Developing a product that fits the marketplace and sustains profitable growth, indeed, is all about process.
In this guide, we’ll explore the concept of the agile process, articulate what it means to digital product development, and offer you what you need to know on relevant topics, including product-market fit, customer feedback, and testing and experimentation.
What we’ll cover will most likely be of maximum benefit to startups focused on digital product development. And while several of the concepts we’ll discuss certainly can apply to physical product development, the principles we’ll focus on are most effective in a digital context.
To help build the type of products that can change consumer behavior, we’ll explain the basics of:
1
Understanding product-market fit
2
Making sense of common methodologies
3
Picking an agile approach
4
Testing the market
5
Getting customer feedback
6
Applying 5 successful tips
7
Resources we love
What's inside:
Overview
Understanding product-market fit
Making sense of common methodologies
Picking an agile approach
Testing the market
Getting customer feedback
Applying 5 successful tips
Resources we love
Watch any Hollywood interview, award ceremony, or acceptance speech, and you’ll probably hear artists, writers, or directors talk about the process. The magic stems from the right creative process, they say.
Product development—especially digital product development—isn’t so different. Developing a product that fits the marketplace and sustains profitable growth, indeed, is all about process.
In this guide, we’ll explore the concept of the agile process, articulate what it means to digital product development, and offer you what you need to know on relevant topics, including product-market fit, customer feedback, and testing and experimentation.
What we’ll cover will most likely be of maximum benefit to startups focused on digital product development. And while several of the concepts we’ll discuss certainly can apply to physical product development, the principles we’ll focus on are most effective in a digital context.
To help build the type of products that can change consumer behavior, we’ll explain the basics of:
1
Understanding product-market fit
2
Making sense of common methodologies
3
Picking an agile approach
4
Testing the market
5
Getting customer feedback
6
Applying 5 successful tips
7
Resources we love
