Lean+Agile Karl v2021
What's inside:
Done Icon

Overview

Understanding product-market fit

Making sense of common methodologies

Picking an agile approach

Testing the market

Getting customer feedback

Applying 5 successful tips

Resources we love

9 MIN

A Founder’s Practical Guide to Finding Product-Market Fit

Watch any Hollywood interview, award ceremony, or acceptance speech, and you’ll probably hear artists, writers, or directors talk about the process. The magic stems from the right creative process, they say.

Product development—especially digital product development—isn’t so different. Developing a product that fits the marketplace and sustains profitable growth, indeed, is all about process.

In this guide, we’ll explore the concept of the agile process, articulate what it means to digital product development, and offer you what you need to know on relevant topics, including product-market fit, customer feedback, and testing and experimentation.

What we’ll cover will most likely be of maximum benefit to startups focused on digital product development. And while several of the concepts we’ll discuss certainly can apply to physical product development, the principles we’ll focus on are most effective in a digital context.

To help build the type of products that can change consumer behavior, we’ll explain the basics of:

1

Understanding product-market fit

2

Making sense of common methodologies

3

Picking an agile approach

4

Testing the market

5

Getting customer feedback

6

Applying 5 successful tips

7

Resources we love

9 MIN

A Founder’s Practical Guide to Finding Product-Market Fit

Lean+Agile Karl v2021
What's inside:
Done Icon

Overview

Understanding product-market fit

Making sense of common methodologies

Picking an agile approach

Testing the market

Getting customer feedback

Applying 5 successful tips

Resources we love

Watch any Hollywood interview, award ceremony, or acceptance speech, and you’ll probably hear artists, writers, or directors talk about the process. The magic stems from the right creative process, they say.

Product development—especially digital product development—isn’t so different. Developing a product that fits the marketplace and sustains profitable growth, indeed, is all about process.

In this guide, we’ll explore the concept of the agile process, articulate what it means to digital product development, and offer you what you need to know on relevant topics, including product-market fit, customer feedback, and testing and experimentation.

What we’ll cover will most likely be of maximum benefit to startups focused on digital product development. And while several of the concepts we’ll discuss certainly can apply to physical product development, the principles we’ll focus on are most effective in a digital context.

To help build the type of products that can change consumer behavior, we’ll explain the basics of:

1

Understanding product-market fit

2

Making sense of common methodologies

3

Picking an agile approach

4

Testing the market

5

Getting customer feedback

6

Applying 5 successful tips

7

Resources we love