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What's inside:
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Overview

Defining your goals

Researching the right influencers for your brand

Considering your budget

Exploring 3 influencer marketing strategies

Creating a content strategy to help guide influencers

Tracking your metrics

Hiring an influencer marketing agency

Keeping up with emerging platforms and trends

Takeaways & next steps

Growth

8 MIN

How to Make Influencer Marketing Work for Your Startup

According to Nielsen Consumer Trust Index, 92% of consumers trust influencer marketing over traditional advertising. It’s this level of trust, along with creative innovation, that has driven growth in this marketing channel over the last decade.

What is influencer marketing?

Influencer marketing is a strategy that companies use to increase brand awareness or conversions among a specific target audience by partnering with influencers on social media.

Influencers were born as TikTok, Facebook, YouTube, Instagram, Pinterest, Snapchat, and Twitter users became content creators themselves, curating and crafting their own stories, photos, and videos to share with their followers. In doing so, they quickly attracted the attention of marketers.

Today, influencer marketing is a powerful tool that when executed correctly can reach niche audiences to help you accomplish many goals, from building brand awareness to increasing sales.

Whether you’re new to influencer marketing or enhancing your influencer strategy to take it to the next level, you’ll want to maximize your efforts and avoid rookie mistakes.

In this guide, we’ll take you through:

1

Defining your goals

2

Researching the right influencers for your brand

3

Considering your budget

4

Exploring 3 influencer marketing strategies

5

Creating a content strategy to help guide influencers

6

Tracking your metrics

7

Hiring an influencer marketing agency

8

Keeping up with emerging platforms and trends



Read on for the dos and don’ts of influencer marketing.

Growth

8 MIN

How to Make Influencer Marketing Work for Your Startup

Adam_DSC0273-fin.jpg
By Adam Domian
Lizzie_DMF0431_final.jpg
By Lizzie Francis
InfluenceGuide Beta Header2-1 05132021

Here's what you need to know about the dos and don'ts of influencer marketing.

Share
What's inside:
Done Icon

Overview

Defining your goals

Researching the right influencers for your brand

Considering your budget

Exploring 3 influencer marketing strategies

Creating a content strategy to help guide influencers

Tracking your metrics

Hiring an influencer marketing agency

Keeping up with emerging platforms and trends

Takeaways & next steps

According to Nielsen Consumer Trust Index, 92% of consumers trust influencer marketing over traditional advertising. It’s this level of trust, along with creative innovation, that has driven growth in this marketing channel over the last decade.

What is influencer marketing?

Influencer marketing is a strategy that companies use to increase brand awareness or conversions among a specific target audience by partnering with influencers on social media.

Influencers were born as TikTok, Facebook, YouTube, Instagram, Pinterest, Snapchat, and Twitter users became content creators themselves, curating and crafting their own stories, photos, and videos to share with their followers. In doing so, they quickly attracted the attention of marketers.

Today, influencer marketing is a powerful tool that when executed correctly can reach niche audiences to help you accomplish many goals, from building brand awareness to increasing sales.

Whether you’re new to influencer marketing or enhancing your influencer strategy to take it to the next level, you’ll want to maximize your efforts and avoid rookie mistakes.

In this guide, we’ll take you through:

1

Defining your goals

2

Researching the right influencers for your brand

3

Considering your budget

4

Exploring 3 influencer marketing strategies

5

Creating a content strategy to help guide influencers

6

Tracking your metrics

7

Hiring an influencer marketing agency

8

Keeping up with emerging platforms and trends



Read on for the dos and don’ts of influencer marketing.

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