What's inside:
Overview
Defining your goals
Researching the right influencers for your brand
Considering your budget
Exploring 3 influencer marketing strategies
Creating a content strategy to help guide influencers
Tracking your metrics
Hiring an influencer marketing agency
Keeping up with emerging platforms and trends
Takeaways & next steps
How to Make Influencer Marketing Work for Your Startup
Adam Domian
Adam is an EIR, working with M13's portcos to craft and navigate go-to-market strategies and accelerate growth. Previously, Adam held multiple roles at Unilever, S.C. Johnson and Target with a track record of success accelerating, expanding globally and turning around brands and businesses.
Lizzie Francis
As a partner and head of operations, Lizzie leads the Propulsion team that helps propel our founders’ businesses forward. She was previously the COO of sneaker marketplace GOAT Group, CMO of Gilt Groupe, and founding partner of Brilliant Ventures.
According to Nielsen Consumer Trust Index, 92% of consumers trust influencer marketing over traditional advertising. It’s this level of trust, along with creative innovation, that has driven growth in this marketing channel over the last decade.
What is influencer marketing?
Influencer marketing is a strategy that companies use to increase brand awareness or conversions among a specific target audience by partnering with influencers on social media.
Influencers were born as TikTok, Facebook, YouTube, Instagram, Pinterest, Snapchat, and Twitter users became content creators themselves, curating and crafting their own stories, photos, and videos to share with their followers. In doing so, they quickly attracted the attention of marketers.
Today, influencer marketing is a powerful tool that when executed correctly can reach niche audiences to help you accomplish many goals, from building brand awareness to increasing sales.
Whether you’re new to influencer marketing or enhancing your influencer strategy to take it to the next level, you’ll want to maximize your efforts and avoid rookie mistakes.
In this guide, we’ll take you through:
1
Defining your goals
2
Researching the right influencers for your brand
3
Considering your budget
4
Exploring 3 influencer marketing strategies
5
Creating a content strategy to help guide influencers
6
Tracking your metrics
7
Hiring an influencer marketing agency
8
Keeping up with emerging platforms and trends
Read on for the dos and don’ts of influencer marketing.
M13
What's inside:
Overview
Defining your goals
Researching the right influencers for your brand
Considering your budget
Exploring 3 influencer marketing strategies
Creating a content strategy to help guide influencers
Tracking your metrics
Hiring an influencer marketing agency
Keeping up with emerging platforms and trends
Takeaways & next steps
According to Nielsen Consumer Trust Index, 92% of consumers trust influencer marketing over traditional advertising. It’s this level of trust, along with creative innovation, that has driven growth in this marketing channel over the last decade.
What is influencer marketing?
Influencer marketing is a strategy that companies use to increase brand awareness or conversions among a specific target audience by partnering with influencers on social media.
Influencers were born as TikTok, Facebook, YouTube, Instagram, Pinterest, Snapchat, and Twitter users became content creators themselves, curating and crafting their own stories, photos, and videos to share with their followers. In doing so, they quickly attracted the attention of marketers.
Today, influencer marketing is a powerful tool that when executed correctly can reach niche audiences to help you accomplish many goals, from building brand awareness to increasing sales.
Whether you’re new to influencer marketing or enhancing your influencer strategy to take it to the next level, you’ll want to maximize your efforts and avoid rookie mistakes.
In this guide, we’ll take you through:
1
Defining your goals
2
Researching the right influencers for your brand
3
Considering your budget
4
Exploring 3 influencer marketing strategies
5
Creating a content strategy to help guide influencers
6
Tracking your metrics
7
Hiring an influencer marketing agency
8
Keeping up with emerging platforms and trends
Read on for the dos and don’ts of influencer marketing.
