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What's inside:
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Overview

Defining the purpose of a dashboard

Creating data sources and taxonomy

Deciphering data movement and automation

Applying marketing taxonomy to raw data

Interpreting your dashboard

Ensuring data quality

Resources we love

Takeaways & next steps

Data

9 MIN

How to Improve Your Startup’s Weekly Marketing Report

Any consumer tech founder needs to understand which marketing channels are efficiently reaching customers and driving them to the product. Without that knowledge, founders will find it difficult to consistently make good marketing decisions that keep them ahead of the competition.

As an operator, you’ve undoubtedly consumed marketing KPIs from consultants, employees, or vendors—but creating a report from scratch may be a new challenge. This guide will help founders create a dashboard that’s easily adaptable to common marketing channels and other data sources. We’ll also provide industry context on marketing metrics, and we’ll help you get started on your own marketing dashboard by walking you through a customizable template for weekly reporting.

In this guide, we’ll cover:

1

Defining the purpose of a dashboard

2

Creating data sources and taxonomy

3

Deciphering data movement and automation

4

Applying marketing taxonomy to raw data

5

Interpreting your dashboard

6

Ensuring quality assurance

7

Resources we love

8

Takeaway & next steps

We’ll also show how to use the three sections in the Weekly Marketing Dashboard Template to create a simple but effective reporting template:

Sources of raw data

Automation of lookups and quality assurance checks

Dashboards of visual reports

Compiling paid marketing reports across all channels can be challenging, but this guide can make it easier for early-stage founders to start. This guide will be most helpful for founders of post-revenue consumer tech companies who are spending money on paid marketing and who have decided not to use an off-the-shelf dashboard for marketing performance measurement. If you don’t know whether any off-the-shelf marketing business intelligence (BI) solutions are right for you, we hope you'll reach out to us.

Let’s begin by making a copy of this dashboard template so you can follow along.

Data

9 MIN

How to Improve Your Startup’s Weekly Marketing Report

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By Michael Perez
How to Improve Your Startup’s Weekly Marketing Report header

M13

Share
What's inside:
Done Icon

Overview

Defining the purpose of a dashboard

Creating data sources and taxonomy

Deciphering data movement and automation

Applying marketing taxonomy to raw data

Interpreting your dashboard

Ensuring data quality

Resources we love

Takeaways & next steps

Any consumer tech founder needs to understand which marketing channels are efficiently reaching customers and driving them to the product. Without that knowledge, founders will find it difficult to consistently make good marketing decisions that keep them ahead of the competition.

As an operator, you’ve undoubtedly consumed marketing KPIs from consultants, employees, or vendors—but creating a report from scratch may be a new challenge. This guide will help founders create a dashboard that’s easily adaptable to common marketing channels and other data sources. We’ll also provide industry context on marketing metrics, and we’ll help you get started on your own marketing dashboard by walking you through a customizable template for weekly reporting.

In this guide, we’ll cover:

1

Defining the purpose of a dashboard

2

Creating data sources and taxonomy

3

Deciphering data movement and automation

4

Applying marketing taxonomy to raw data

5

Interpreting your dashboard

6

Ensuring quality assurance

7

Resources we love

8

Takeaway & next steps

We’ll also show how to use the three sections in the Weekly Marketing Dashboard Template to create a simple but effective reporting template:

Sources of raw data

Automation of lookups and quality assurance checks

Dashboards of visual reports

Compiling paid marketing reports across all channels can be challenging, but this guide can make it easier for early-stage founders to start. This guide will be most helpful for founders of post-revenue consumer tech companies who are spending money on paid marketing and who have decided not to use an off-the-shelf dashboard for marketing performance measurement. If you don’t know whether any off-the-shelf marketing business intelligence (BI) solutions are right for you, we hope you'll reach out to us.

Let’s begin by making a copy of this dashboard template so you can follow along.

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