What's inside:
Overview
Section 1: Craft
Section 2: Components
Section 3: Optimize
Section 4: Resource for growth
Conclusion
How to build and optimize your startup’s growth model
Adam Domian
Adam is an EIR, working with M13's portcos to craft and navigate go-to-market strategies and accelerate growth. Previously, Adam held multiple roles at Unilever, S.C. Johnson and Target with a track record of success accelerating, expanding globally and turning around brands and businesses.
Michael Perez
Mike is an experienced data strategy and growth marketing operator with experience across commerce, health and fintech. He brings perspective from working full-time and freelance for analytics consultancies, growth agencies, and DTC companies.
If passion sets the trajectory for a business, growth initiatives provide the rocket fuel to travel along that path. A growth strategy equips founders with a roadmap to efficiently bring the product they love to more people, more quickly. And with predictable growth comes greater opportunities; the ability to test, learn and scale your business, better investment, greater innovation, and exit opportunities.
This guide will outline the fundamental elements of growth, giving founders and growth leaders the tools they need to create an exceptional strategy.
By the time you have finished this guide, you should have a better understanding of the basic tenets of growth marketing, including:
Inputs to a growth strategy
Various growth models and how each works
How to optimize your growth
Building a growth organization
Helpful Resources:
What's inside:
Overview
Section 1: Craft
Section 2: Components
Section 3: Optimize
Section 4: Resource for growth
Conclusion
If passion sets the trajectory for a business, growth initiatives provide the rocket fuel to travel along that path. A growth strategy equips founders with a roadmap to efficiently bring the product they love to more people, more quickly. And with predictable growth comes greater opportunities; the ability to test, learn and scale your business, better investment, greater innovation, and exit opportunities.
This guide will outline the fundamental elements of growth, giving founders and growth leaders the tools they need to create an exceptional strategy.
By the time you have finished this guide, you should have a better understanding of the basic tenets of growth marketing, including:
Inputs to a growth strategy
Various growth models and how each works
How to optimize your growth
Building a growth organization
