23 growth guide header
What's inside:
Done Icon

Overview

Section 1: Craft

Section 2: Components

Section 3: Optimize

Section 4: Resource for growth

Conclusion

12 MIN

How to build and optimize your startup’s growth model

If passion sets the trajectory for a business, growth initiatives provide the rocket fuel to travel along that path. A growth strategy equips founders with a roadmap to efficiently bring the product they love to more people, more quickly. And with predictable growth comes greater opportunities; the ability to test, learn and scale your business, better investment, greater innovation, and exit opportunities.

This guide will outline the fundamental elements of growth, giving founders and growth leaders the tools they need to create an exceptional strategy.

By the time you have finished this guide, you should have a better understanding of the basic tenets of growth marketing, including:

Inputs to a growth strategy

Various growth models and how each works

How to optimize your growth

Building a growth organization

The team at M13 is always here to help. If you're an M13 portfolio company who wants help navigating this walkthrough and any other supplemental analysis, please reach out.

mailto:propulsion@m13.co



Helpful Resources:

12 MIN

How to build and optimize your startup’s growth model

23 growth guide header
What's inside:
Done Icon

Overview

Section 1: Craft

Section 2: Components

Section 3: Optimize

Section 4: Resource for growth

Conclusion

If passion sets the trajectory for a business, growth initiatives provide the rocket fuel to travel along that path. A growth strategy equips founders with a roadmap to efficiently bring the product they love to more people, more quickly. And with predictable growth comes greater opportunities; the ability to test, learn and scale your business, better investment, greater innovation, and exit opportunities.

This guide will outline the fundamental elements of growth, giving founders and growth leaders the tools they need to create an exceptional strategy.

By the time you have finished this guide, you should have a better understanding of the basic tenets of growth marketing, including:

Inputs to a growth strategy

Various growth models and how each works

How to optimize your growth

Building a growth organization

The team at M13 is always here to help. If you're an M13 portfolio company who wants help navigating this walkthrough and any other supplemental analysis, please reach out.

mailto:propulsion@m13.co



Helpful Resources: