Christine Choi


Virgin Group

SVP Corporate Communications

Virgin Galactic

Head of Communications

KIPP Foundation

Director of Communications

KIPP New Jersey

Board Member

KIPP Gaston College Preparatory

Board Member

Teach For America

National Institute Director

University of Houston

Executive MBA

Williams College

BA English

Quotation Mark

Engineers are poets who speak math.

Christine Choi


An essential part of building purposeful new technology is sharing the journey. Working with Virgin Galactic, The Spaceship Company, Virgin Orbit, and Kitty Hawk’s EVTOL solutions taught me the importance of building goodwill by sharing your progress, especially for technology that we haven’t yet seen or tried. True leaders have the courage to help us see what we can’t yet even imagine. Failure leads to both learning and progress, and kindness is an underrated leadership trait. I enjoy helping founding teams share their stories and convey their optimism and questions about the future.

I once told Dan Rather that the engineers I worked with are poets who speak math. (He liked that.) Collective progress happens when our command of the technical is inspired by our humanity. EVTOL has the potential to make more room in our built environment for human work and play. Space access for civilians will continue to improve life on Earth. I’m also a believer in the power of culture to break taboos such as enabling cannabis regulation and adult access. M13 is the chance to collaborate with diverse changemakers shaping how we live today and how our children will thrive tomorrow.

In college, I joined Teach For America and became a founding member of a generation-defining social movement. We were social entrepreneurs before the phrase existed. The greatest privilege is working alongside people with an intentional vision that expands access and transforms lives. I learned so much from the last dozen years with Sir Richard Branson and Virgin company founders in launching Virgin brands in North America across entrenched industries. When you choose to be the customer champion, as Virgin did, business decisions are at once intuitive, challenging and a hell of a lot of fun.

Brighter Together can’t happen without community. The sparks of diverse perspectives and shared experiences move us forward. It takes convening power to gather creative and curious solution-oriented makers, and M13 applies that in dynamic ways in LA, NYC and beyond. I’m excited to connect with more people and make magic happen for our founding teams.

Chemistry and attitude are everything. At M13, everyone works hard, has fun and looks after each other. As we say at KIPP: Work hard, be nice.


M13’s Christine Choi On CCO’s Avoiding Human Shortcuts And Acting As Agents Of Empathy


When to Hire a Public Relations Agency for Your Startup

​​Is your startup ready for all that media attention? Here are the telltale signs to track.

Christine Choi

September 8, 2021

5 min read

Adam Grant: Why Startup Founders Should Normalize Asking for Help

The bestselling author of “Think Again” explains why psychological safety is critical at startups.

Christine Choi

February 26, 2021

3 min read

Career Lessons from the Women Who Influenced Us

Three M13 partners remember the career-changing lessons they learned from their mothers.

Anna Barber & Christine Choi & Lizzie Francis

March 12, 2021

3 min read

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