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Christine Choi

Partner

A partner and head of brand/communications, Christine worked with Sir Richard Branson to launch Virgin Group’s North American portfolio and was the first head of communications for Virgin Galactic/Virgin Orbit/The Spaceship Company. She serves on the boards of KIPP NJ and Virgin Unite US.

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Learn more about Christine

Area of expertise
Health

"

Life is too short for a*holes.“

Christine Choi

Recently Published

Breaking taboos to open access to health

Highlights from a conversation about difficult topics in health.

perspectives
June 23, 2022

2 min read

Adam Grant: Why Startup Founders Should Normalize Asking for Help

The bestselling author of “Think Again” explains why psychological safety is critical at startups.

talent & leadership
February 26, 2021

3 min read

4 Lessons on Mental Wellness for Founders

In honor of Mental Health Awareness Month, we hosted a conversation around the mental wellness challenges and solutions that founders specifically face.

perspectives
June 6, 2024

4 min read

How to Make the News: The Dos and Don’ts of Pitching Reporters

At our ‘Ask a Reporter Anything’ event, TechCrunch reporter Dominic-Madori Davis shared insider tips for founders looking to build meaningful media relationships.

updates from M13
January 23, 2024

4 min read

Our 2024 Predictions

From the maturing AI market to the workforce’s new normal, M13 partners share their top predictions for 2024.

perspectives
January 4, 2024

8 min read

Here's What Makes M13 a Great Place to Work

Our team shares what makes M13 special, from a culture of gratitude and experimentation to support that extends beyond the office.

updates from M13
January 9, 2024

5 min read

M13’s RocketGuide to Early-Stage PR and Communications

Our comprehensive guide gives lean teams all the early PR tools to shine like the best.

perspectives
July 3, 2024

7 min read

Meet Christine: M13's Head of Brand Communications on Navigating Crisis and The Importance of Storytelling

While many leaders shy away from crises, pivots, and vulnerability, Christine values leaning into what scares us.

September 10, 2024

10 min read

Startup Comms Strategies from Unlikely Sources: Casey Neistat, Stacy London, and Dan Porter in Conversation

Three storytellers from very different contexts review the true measure of things that can’t be measured.

perspectives
August 30, 2024

5 min read