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As the director of Launchpad, Andrew helps to lead the design & execution of our in-house venture studio. Prior to M13, Andrew was the business operations manager for Avantstay, a short-term rental and hospitality startup, and an equity research and investment banking analyst for Dougherty & Co.

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Online flower retailer The Bouqs Company delivers flowers and plants fresh from eco-friendly, sustainable farms to doorsteps nationwide.

The Bouqs Company

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Juan Pablo Montúfar

John Tabis

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John is Partner and Head of Launchpad, the M13 Venture Studio helping founders build companies that define the future of business. Prior to M13, John founded and scaled The Bouqs Company and worked in strategy for The Walt Disney Company and Bain & Co.   John continues to serve Bouqs as Chairman of the Board and also teaches entrepreneurship at UCLA Anderson.

Partner

John is Partner and Head of Launchpad, the M13 Venture Studio helping founders build companies that define the future of business.

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John Tabis | M13

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Wesley is an Investment Analyst. Prior he spent 2 years in investment banking at Oppenheimer focused on technology.

Wesley Lau

Investor

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Wesley Lau | M13

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As a director on the Propulsion team, Melissa spends her time supporting M13 portfolio companies in their growth. Melissa was previously a senior associate and head of platform for early stage fintech fund Clocktower Ventures, and go-to-market lead for the Deloitte Ventures incubator.

Melissa Montan

Operator

As a director on the Propulsion team, Melissa spends her time supporting M13 portfolio companies in their growth. Melissa was previously a senior associate and head of platform...

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Melissa Montan | M13

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Sarah was previously the VP of marketing and investor relations at Arlon Group and has served in IR roles at StepStone Group and Citi Private Equity. She is a public company board member, co-founded the Sustainability Investment Leadership Council, and has served on numerous non-profit boards.

Sarah Tomolonius

Sarah was previously the VP of marketing and investor relations at Arlon Group and has served in IR roles at StepStone Group and Citi Private Equity. She is a public company...

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Sarah Tomolonius | M13

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Brent Murri is a Partner at M13 where he leads early-stage investments in consumer technology companies. Brent joined M13 from Battery Ventures where he focused on growth-stage enterprise software investments. Prior to Battery, he worked in strategy & business development for Samsung NEXT, where he developed and executed strategies around Samsung’s consumer software and services initiatives.

Brent Murri

As a principal at M13, Brent leads investments across the firm's consumer investment themes. Prior to joining M13, Brent was an investment Associate at Battery Ventures...

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Brent Murri | M13

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As a product specialist, Rob helps startups strategically build, deploy, fundraise, and go to market. Prior to M13, Rob has been a serial founder as the CEO of BlackSmith Studios and Pecabu, as well as acting in an interim-CMO/CPO capacity at a number of later-stage Bay Area VC-backed companies, including Cala Health, Apnicure, Neodyne & others. He is a recipient of UK Entrepreneur of the Year in 2012.

Rob Smith

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Rob Smith | M13

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A partner and head of legal, Win has served in senior leadership roles at numerous consumer technology companies, including as General Counsel of MasterClass and early-stage startup Vessel (acquired by Verizon), as well as senior legal and business affairs roles at Hulu. A former electrical engineer, he started his legal career as a corporate attorney at Latham & Watkins

Win Chevapravatdumrong

Win leads all legal and risk matters relating to our investment activity and fund operations and provides operational and strategic support to our portfolio companies.

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Win Chevapravatdumrong | M13

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Mariah brings deep expertise in executive search from True Search & Daversa Partners, where she’s helped build executive and founding teams for early-stage venture-backed companies. She's passionate about building diverse, high-impact teams for mission-driven companies changing our everyday lives. 

Mariah Lang

Mariah brings deep expertise in executive search.

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Mariah Lang | M13

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As Director of Product, Mary brings her experience as a former co-founder to help portfolio companies strategically design, develop, and optimize the user journey. Mary takes pride in building meaningful relationships with founders and sharing her passion for product design, innovation, and creativity. She’s always excited to collaborate with startups and help them achieve their goals.

Mary Lara

As Director of Product, Mary brings her experience as a former co-founder to help portfolio companies strategically design, develop, and optimize the user journey.

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Mary Lara | M13

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As portfolio operations analyst, Amelia supports M13 portfolio companies in their growth and expansion. Prior to M13, Amelia was corporate partnerships and marketing manager at Stampede Ventures, where she built and led marketing launches for new companies developed from joint ventures. Amelia also worked for CAA, HBO, and NBCUniversal. 

Amelia Zack

As portfolio operations analyst, Amelia supports M13 portfolio companies in their growth and expansion.

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Amelia Zack | M13

__The sacrifice of stability in favor of ambiguity.__ In my experience, that’s the number one thing that prevents people from embarking on an entrepreneurial venture and that’s what makes me so excited for the M13 Launchpad model.

 __While nothing can remove the ambiguity__ that surrounds a startup’s chances of success and in turn, a founder’s job security, our model helps maintain some level of structure by providing something unheard of for founders: a salary and benefits.

 __Yes, it takes a huge leap to start your own business—__ and the most successful entrepreneurs have that little bit of crazy that makes them believe they can achieve what others call impossible but that opportunity shouldn’t only be available to people with certain backgrounds and resources.

 __That’s the most rewarding part of the Launchpad experience,__ for me: Seeing the ways our unconventional setup makes entrepreneurship more accessible and inclusive.

 __My background has been a unique cocktail__ of operational, supply chain, finance, and strategy experience, but I believe my biggest value add stems from the variety of workplace cultures I’ve been a part of. From working at a massive company with one of the most respected corporate cultures (Target) to holding various roles at startups from 10-40 employees, I’ve learned abot problems and solutions big and small, and emerged armed with the skills to build a culture from the ground up.

 __I’m most passionate about helping founders achieve their passions.__ I’ve found that my entrepreneurial spirit and drive shine brightest when they’re used to help those around me.

Andrew Grone

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A partner at M13, Anna was the managing director of Techstars LA and also a partner in The Fund LA. A certified executive coach, Anna has worked as a corporate lawyer, McKinsey consultant, product exec, and entrepreneur. She serves on the Advisory Board of PledgeLA and is a member of AllRaise.

Anna Barber

A partner at M13, Anna was the managing director of Techstars LA and also a partner in The Fund LA. A certified executive coach, Anna has worked as a corporate lawyer...

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Anna Barber | M13

As the director of Launchpad, Andrew helps to lead the design & execution of our in-house venture studio. Prior to M13, Andrew was the business operations manager for Avantstay...

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Andrew Grone | M13

_We’re looking for aspiring founders with great entrepreneurial instincts, a learning mindset, and a background in product development or go-to-market strategy in the consumer sector to join us for our new Founders-in-Residence program, sponsored by_ [_PepsiCo_](https://www.pepsico.com/) _and announced today via TechCrunch._ [**_Apply here_**](https://jobs.lever.co/m13/b17b3e9b-d81f-4e10-9b11-e50ff89a15d2)_, and learn more about our program below._ 
Today, M13 is excited to announce our first Founders-in-Residence program, which kicks off March 1 and will focus on launching new businesses in consumer health and wellness. Twelve Founders-in-Residence (FIRs) will join us for a virtual program that enables talented operators with entrepreneurial agility and DTC expertise to develop and market test new product concepts and secure seed funding in just 12 weeks.  
We are proud to announce PepsiCo as our official sponsor for our first cohort of FIRs. PepsiCo executives and advisors will participate in Launchpad’s FIR program by sharing innovation, infrastructure, market expertise, scale, and CPG expertise.
<PullQuote author="Jen Saenz, President, PepsiCo Global Foods" text="We are thrilled to partner with M13 on its efforts to ideate with and build scalable companies that have the potential to make a significant impact on consumers’ lives. M13 shares our commitment to nurturing and learning from breakthrough innovations and entrepreneurs while supporting their growth." />
The [M13 Launchpad](https://m13.co/an-accelerated-approach-to-building-with-m13s-launchpad/) was created to leverage M13’s deep experience in investing in and helping grow household DTC brands, with an [investment portfolio](http://www.m13.co/portfolio/) including Lyft, Thrive Market, Ring, Daily Harvest, FabFitFun, Rothy’s, and others. The FIR program builds on Launchpad’s success in bringing new brands to market, including our first internally developed company [Rae](https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fraewellness.co%2F&esheet=52325596&newsitemid=20201112005234&lan=en-US&anchor=Rae&index=1&md5=ffa1593233f15ea4b8f4d0b6cdbe8c2a), an inclusive line of affordable women’s wellness products available at Target, Anthropologie, and Urban Outfitters. M13 has also launched three companies with [Procter & Gamble Ventures](https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fpgventuresstudio.com%2F&esheet=52325596&newsitemid=20201112005234&lan=en-US&anchor=Procter+%26amp%3B+Gamble+Ventures&index=2&md5=31074038a11286c43beb071d1e908929) including the premium beauty tech [OPTE](https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fopte.com%2F&esheet=52325596&newsitemid=20201112005234&lan=en-US&anchor=OPTE&index=3&md5=c6608b3b00abd815bb276b36752dc5c7), [Kindra](https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fourkindra.com%2F&esheet=52325596&newsitemid=20201112005234&lan=en-US&anchor=Kindra&index=4&md5=07ddb7318ddca85a6aa4f6f936f55735) menopause products, and [Bodewell](https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fbodewellskin.com%2F&esheet=52325596&newsitemid=20201112005234&lan=en-US&anchor=Bodewell&index=5&md5=ebdef8887f62e98af605a6dde196e214) for sensitive skincare. 
<YoutubeVideo video="https://www.youtube.com/watch?v=i-hl6HmtwA4"/> 
As Anna discussed [in her post about joining M13](https://m13.co/why-i-joined-m13-as-a-partner-and-head-of-launchpad/) from last month, she’s excited to bring [her background](https://m13.co/team-members/anna-barber/) of leading successful accelerator programs for the past four years to this program, which will operate even earlier in the innovation cycle but will be anchored in the same principle: letting founders lead and empowering them to take risks and ask the right questions.  Maximizing the diversity of our FIR cohort across all dimensions will be critical to our success as we know from experience that successfully building for a diverse customer base requires a diversity of viewpoints at inception.   
<PullQuote author="Anna Barber, Partner & Head of Launchpad, M13" text="Entrepreneurs create a better future, and we need a better future now more than ever." />
The challenges of 2020 have turbocharged growth in certain sectors of the economy, including health and wellness. This FIR program couldn’t be launching at a better time; we’ll be looking at everything from software products to help manage nutrition, energy, and sleep to new food and beverage products that address specific health and wellness goals. We have a bank of ideas under consideration and look forward to hearing where our FIRs see the biggest consumer needs. What motivates us is making the world better: in this case, the focus is on making health and wellness more accessible and easier to achieve for more consumers.    
M13 has a passion for turning great ideas into extraordinary companies. The VC landscape is undergoing a major shift, and our model acknowledges that founders do not need to be experts in everything; instead, they need access to experts who fill gaps, provide insights and help the team overcome roadblocks. This is why our Propulsion team—a purpose built team of industry leading, vertically focused partners—works collaboratively with founders to manage macro and micro risk, maximize opportunities, and drive successful outcomes. During the FIR program, these partners serve as an extension of the founding teams, giving them tremendous leverage.  
Each FIR receives a $10,000 monthly stipend, and each team will be funded with a testing budget sufficient to understand the real potential of the idea they are developing. Upon successful graduation, each new company will receive seed funding to launch their product or reach the next milestone. The program will focus on building high-functioning founding teams, concept validation, programmatic testing for product efficacy and demand, story development and go-to-market planning. We’ll draw on resources from within PepsiCo and M13, as well as advisors, mentors, and resources from our broader network to accelerate learning and progress.   
We’re looking for founders with great entrepreneurial instincts, a learning mindset, and a background in product development or go-to-market in the consumer sector.  If you are an experienced entrepreneur who wants to build something that helps people live healthier, better lives, we invite you to explore doing that with us. We’re going to make a difference in 2021 and we’d love for you to be part of it.   
[**Apply now**](https://jobs.lever.co/m13/b17b3e9b-d81f-4e10-9b11-e50ff89a15d2)

We’re looking for 12 Founders-in-Residence to develop and test product concepts in a 12-week program. 

Evolving the Venture Studio Model with PepsiCo

M13’s 12 Founders-in-Residence (FIRs) will develop and market test product concepts and secure seed funding in a 12-week program sponsored by PepsiCo. 

Evolving the Venture Studio Model with PepsiCo | M13

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Opte

M13’s third company created in partnership with Procter & Gamble was built on truly groundbreaking technology ready to revolutionize the beauty and skincare space. After 10 years of development and 13 patents, the Opte Precision Skincare System combines the best of optics, proprietary algorithms, printing technology, and skincare…all in one device.

Every year, women spend over $100B globally on solutions for their skin – and we understand why. “Spots get in the way of others seeing me the way I see myself”.  But Opte is not a makeup applicator. It’s true innovation lies in its ability to reveal the natural beauty of one’s skin, by helping to correct only the spots that need it, providing both an acute and chronic solution. The Opte wand takes over 200 images per second, scanning your skin to detect hyper-pigmentation, and correcting spots by applying microscopic amounts of pigment for immediate camouflage and serum to fade the spot over time.

That’s why we are eager to help bring Opte to market in 2020. With its innovative approach to skincare proven to provide immediate results for over 98% of the world’s skin tones, it’s time to introduce the world to Opte.

OPTE

[M13's Launchpad](https://m13.co/launchpad/) is our in-house venture studio, where we develop concepts with strategic partners alongside a curated founding team to build scalable companies that have the potential to make a significant impact on consumers’ lives. Check out how Launchpad works in the video below. 
<YoutubeVideo video="https://www.youtube.com/watch?v=i-hl6HmtwA4&feature=emb_logo" /> 
M13’s Launchpad opens the door to entrepreneurship—making founders out of those who may not have otherwise had access to these opportunities. At its core, the Launchpad infuses unfair advantages into every concept we bring to market. With daily strategic and operational guidance, we fill inevitable gaps in founding teams. Deploying our testing and validation process, we both accelerate and increase the likelihood and magnitude of success for our companies. These components come together in varying ways, affording a unique variety of opportunities for potential Launchpad founders.  
This last year, we launched three direct to consumer companies alongside our strategic partner, Procter & Gamble Ventures.  
1. [Kindra](https://ourkindra.com/), a platform offering physical and digital solutions to millions of women in Menopause
2. [Bodewell](https://bodewellskin.com/), a groundbreaking solution for those suffering from chronic skin conditions, offering a daily cream to help end the cycle of flare, treat, repeat
3. [Opte](https://opte.com/), a revolutionary skincare device creating a new category at the intersection of technology and beauty 
Whether it’s to utilize market-ready IP for speed to market or develop a concept from scratch, our Launchpad founders gain access to co-founders, partnerships, strategic and operational support, funding, and more. Harnessing our community of entrepreneurial talent and the [M13 Propulsion Platform](https://m13.co/m13s-propulsion-platform-our-multi-pronged-approach) with its internal team of elite operators, we’re building the next generation of great consumer tech companies.  
## And on that note, we're excited to announce the newest opportunity in M13’s Launchpad!
Linia is a new kind of CBD experience—one that brings relief, not confusion. Linia came to life through incredible partnerships with CBD, CPG, and branding experts—our next founder will have access to a thoughtfully designed brand and a suite of developed products, with daily executional and strategic support as part of M13’s Launchpad. 
If you're passionate about the potential for CBD remedies, the growth of the CBD market, and the opportunity to build from the ground up, we encourage you to review the application below and get in touch.[**‍**](https://jobs.lever.co/m13/638d4397-b396-4327-85ff-f4b820fcf6ff) 
[**Join our journey as CEO & Co-Founder of Linia**](https://jobs.lever.co/m13/638d4397-b396-4327-85ff-f4b820fcf6ff)

Our in-house venture studio offers strategic and operational guidance to fill gaps in founding teams.

M13’s team pose for a picture at an event.

An Accelerated Approach to Building with M13’s Launchpad

We’re hiring a CEO and co-founder through M13’s Launchpad, an in-house venture studio offering strategic and operational guidance for founding teams.

An Accelerated Approach to Building with M13’s Launchpad | M13

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When it comes to starting a business, the people you choose to work with are critical to your ultimate success. There is no shortage of advice out there on what to do, or more often what not to do when forming a founding team _[see:_ [_A Great Founding Team: More than the Sum of its Parts_](https://www.m13.co/resource/a-great-founding-team-more-than-the-sum-of-its-parts/)_]_. 
Some common examples include: 
<DotBullet highlight="" text="Steer clear of launching a business with a friend." />
<DotBullet highlight="" text="Avoid going solo." />
<DotBullet highlight="" text="Don’t even think about a founding team of five." />
<DotBullet highlight="" text="Find complementary skill sets, and seek diverse perspectives." />
<DotBullet highlight="" text="Ensure you have an aligned vision." />
<DotBullet highlight="" text="Find personalities and work styles that gel with yours." /> 
There is no magic bullet, but if you can find a way to take all of these well-intended pieces of advice into account when building your team, you’ve got a leg up on the competition but it is an advantage that may be short lived. Even once you’ve formed the “perfect founding team,” the hardest part still lies ahead. 
Working with co-founders even those whom you’ve carefully curated will almost always lead to challenges. Starting a business from scratch is stressful each day the team is faced with ambiguity, limited resources and an endless list of to-do’s. Forming strong habits early on can help ease growing pains down the road when the organization becomes more complex with increased headcount and higher stakes. So instead of offering advice on how to avoid founding team issues at inception, I prefer to drive awareness to the common pitfalls that slow teams down, and how best to navigate through them. 
## Discover how to overcome decision paralysis
You’re a small group of bright people working toward a shared vision. How hard can it be to make a decision about the business? Harder than most would realize and working through these decisions are often a make-or-break-it scenario for the team. As well as you get along, people are bound to disagree when confronted with choosing a critical path for the company. Early on, decisions are driven by instinct and past experiences, and can quickly become personal and emotional rather than objective and logical. 
The worst thing about these scenarios? Everyone loses when the team is unable to move forward and quickly hash out issues. Startups can't afford to waste weeks arguing about initial strategy or logistics. But understanding why these issues exist is the first step toward reducing their impact. 
These crossroads often come to light when you’re working with limited data. They can be exacerbated by the team’s short time working together. Hierarchy or unequal equity can also throw a wrench into the mix. Founders with more equity may feel emboldened to override the group’s opinion. Those with fewer shares may feel as if they have no voice, or feel less incentivized to contribute to an equivalent degree. 
<ProTip color="#150f3a" text="Although every situation is unique, in the M13 Launchpad, we prefer to avoid hierarchy at the start by offering founding team members equal ownership and allowing leaders to rise to the top organically to earn their extra equity." title="Pro tip" /> 
## 5 ways to combat a standoff
<NumberedBullet number="1" highlight="Data, data, data." text="Proof is in the numbers. It’s easy to argue instincts, but it becomes more difficult to argue data. Collect information as quickly as possible and let the data guide your decisions." />
<NumberedBullet number="2" highlight="Let the market/consumer speak for itself." text="Again, don’t waste too much time fighting over intuition. The “MVP” model has been well-established for product development, but the same theory applies to most strategic decisions with more than one logical path: make a smart and thoughtful decision, implement it, measure results, and iterate quickly." />
<NumberedBullet number="3" highlight="Set time limits for discussions and deadlines on decisions." text="" />
<NumberedBullet number="4" highlight="Have the right mix of skill sets on a founding team, preferably with clear workstream owners." text="If owners are respected by their co-founders for the expertise they bring to the table, then they should feel empowered to make the final call while still seeking opinions from the team." />
<NumberedBullet number="5" highlight="Establish framework and strategy together, but don’t micromanage others’ executional approach." text="Founders are likely to have a bit of a healthy ego, so giving everyone a seat at the table to place a thumbprint on the process early on can help to avoid conflict down the road. But remember, autonomy and trust are key to building a healthy team dynamic." />
A good example of data being used to break a logjam involves [Kindra](https://ourkindra.com/), a startup being incubated in M13’s Launchpad (in partnership with P&G Ventures). The team is working to bring estrogen-free, OTC solutions to market to help women alleviate many of the common symptoms of menopause. Recently, they used clear data points to make a difficult decision a bit easier. Although the products and an initial brand concept had already been introduced to the market in a limited test, the team was tasked with making a final selection of the brand name for the company’s formal launch. Naming can be an emotional process this business will be their baby for years to come but the goal is to bring a brand to market that resonates with consumers, not just the founders. With a mix of quantitative surveys and qualitative data obtained through [Remesh](https://remesh.ai/) (an AI-powered digital focus group platform), the team was able to narrow down a long list of protectable names in order to move forward with a name that the data supported as the clear winner. 
## Identify skill set gaps
You’re a small team trying to achieve a great deal. No matter how talented you are, there will come a time when you need certain expertise unfilled by your founding team. It could be anything from HR issues to legal know-how to graphic design. Filling gaps when you have limited resources (people and money) takes some creativity. Perhaps you need a branding expert or someone well-versed in performance marketing. You can’t afford to hire a full-time employee. What to do? 
First, it helps to have a comprehensive view of your business. A tool like the Business Model Canvas is a great way to understand the key activities, resources, and partners that the business requires. It can also highlight gaps in your team makeup and serve as a framework for discussions regarding hiring versus outsourcing. 
<center>![](https://uploads-ssl.webflow.com/5e5e59c19dd3d882dd8dbd92/5e6a5dde9b38c45d024f7a0f_M13-Founders-Resources-Awareness-not-Avoidance-Facing-Common-Founding-Team-Issues-Head-On-Graph-Table-Graphic.png)</center> 
And yes, outsourcing can be costly, but so is a company in the throes of inertia. Below are a few suggestions for sources that could be more cost-efficient. 
## Fill those gaps
<DotBullet highlight="" text="Target local trade schools for interns with hard skills looking to build their resumes (General Assembly, FIDM, etc.)." />
<DotBullet highlight="" text="Build relationships with young agencies seeking case studies to sell their services to bigger fish down the road." />
<DotBullet highlight="" text="Find individuals working in-house at relevant companies who have time for side hustles (i.e. instead of hiring a performance marketing agency requiring expensive monthly retainers, find someone heading up growth at a later-stage startup who will work for a more affordable rate during off hours)." />
## Learn how to work in organized chaos (or just chaos)
As a founding team, you’re working like crazy to set up a structure, prove out your model, and get things done. But it’s never too early to establish KPIs, milestones, and workstreams, no matter how small or young your company is:
<DotBullet highlight="" text="Create a 90-day plan with achievable milestones divided up into 30-day increments." />
<DotBullet highlight="" text="Assign owners to specific milestones with realistic timelines." />
<DotBullet highlight="" text="Track progress to drive accountability and serve as a framework for resource management." />
I recently sat down with the Kindra team for a two-part work session. The first focused on establishing 30/60/90-day milestones granular enough to be measurable, while the second focused on identifying organizational gaps that would inhibit the team from achieving these milestones. 
The Kindra team, like most founding teams, has far too much on their plates to reasonably manage over a 90-day period. While taking time to put everything up on a whiteboard likely led to stress-induced nausea, the output helped the team prioritize (and more importantly, deprioritize) certain activities, while highlighting key gaps in expertise that need to be filled. Filling the gaps will require creative solutions and resources as previously discussed, but these exercises helped to align gaps with time-sensitive milestones informing the team’s decision in both _how_ and _when_ to fill these gaps. 
## Take time to pat yourself on the back
Just as important as driving accountability and effective resource management, milestones provide moments in time for teams to celebrate progress. As you’re crossing big to-do's off your list, take a moment to celebrate your wins. Slow down and recognize all you have accomplished. You’re moving fast, and it’s important to pat both yourself and your team on the back. Measuring success and maintaining momentum is as critical to a company’s growth as just about anything. Check in with your team to see how they feel about their progress. Having a team that feels productive _and_ appreciated equals a winning path forward. 
_Andrew Grone is a recent graduate of the UCLA Anderson School of Management, with operating experience at Fortune 50 and early-stage startups. Currently, he is the program manager of M13’s Launchpad working alongside entrepreneurs to bring new brands to life._

Try these strategies to overcome decision paralysis, find cost-efficient ways to fill skill gaps, and more.

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Awareness Not Avoidance: How to Face Common Founding Team Issues Head On

Get tips from M13 for startup founders who need to overcome decision paralysis, find cost-efficient ways to fill skill gaps, and more.

Andrew Grone

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Evolving the Venture Studio Model with PepsiCo

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