A holistic wellness system made with pure, powerful ingredients that help you feel your best from the inside out — and support you in all that you do.

M13’s first internal innovation plays at the intersection of wellness, beauty, and performance. There is no shortage of serums, supplements, dusts, and drops for a segment that embraces alternative forms of health and beauty and the celebration of self-care. The wellness and beauty category is disproportionately serving a more affluent audience—Rae makes this category accessible to all.

In a category that often caters to the 1%, Rae is passionately inclusive. Rae is simple, explicit, clean, and functional. Designed for women, by women, Rae uses powerful ingredient combinations to give women everything they need and nothing they don’t. 

We created Rae, an omni-channel women’s wellness and beauty business that will serve women through direct-to-consumer with a keen focus on retail partnerships. Rae uses high quality, natural ingredients in capsules, powders, and drops, aiding sleep, stimulating metabolism, boosting energy, and more. In a culture that rewards those that have “arrived,” Rae is fueling the momentum of women on their way.

THE NEXT STAGE
Rae is based in Minneapolis, Minnesota. M13 will support Rae via both our Launchpad and Propulsion resources to help significantly accelerate the pace of their growth.

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Angie Tebbe

Eric Carl

Opte

M13’s third company created in partnership with Procter & Gamble was built on truly groundbreaking technology ready to revolutionize the beauty and skincare space. After 10 years of development and 13 patents, the Opte Precision Skincare System combines the best of optics, proprietary algorithms, printing technology, and skincare…all in one device.

Every year, women spend over $100B globally on solutions for their skin – and we understand why. “Spots get in the way of others seeing me the way I see myself”.  But Opte is not a makeup applicator. It’s true innovation lies in its ability to reveal the natural beauty of one’s skin, by helping to correct only the spots that need it, providing both an acute and chronic solution. The Opte wand takes over 200 images per second, scanning your skin to detect hyper-pigmentation, and correcting spots by applying microscopic amounts of pigment for immediate camouflage and serum to fade the spot over time.

That’s why we are eager to help bring Opte to market in 2020. With its innovative approach to skincare proven to provide immediate results for over 98% of the world’s skin tones, it’s time to introduce the world to Opte.

OPTE

Kindra

M13’s first company created in partnership with Procter & Gamble began with the insight that the menopause space is due for disruption. Sitting at the nexus point of the burgeoning women’s wellness market and the aging population, menopause is a unique intersection of high-potential spaces aligning with our investment thesis…but beyond that, it is an issue that speaks to us on a human level.

Unlike many other health and wellness concerns, there are very few products and solutions for the specific needs of menopausal women— in fact, menopause is often completely left out of the wellness conversation. The societal stigma associated with many of the symptoms means that women often suffer in silence during a transitional time that can be extremely confusing and stressful, not to mention uncomfortable.

That’s why we were excited to help create Kindra, a direct-to-consumer business offering estrogen-free OTC solutions to alleviate many common menopause symptoms. And it’s also why this business will go beyond just e-commerce, by creating a digital experience that will help Kindra become a supportive resource with content and community tailored specifically for women in midlife.

THE NEXT STAGE
Kindra is based and incubated in our Santa Monica office. Like the other companies we’re creating in partnership with P&G, we’ll be watching the Kindra progress along the way, with the potential to eventually incorporate it into one of P&G’s own business units or spin it off into its own independent entity.

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Catherine Balsam-Schwaber

Welcome to Launchpad, M13’s in-house venture studio. 

By bringing the best of two worlds together—strategic partnerships and our in-house innovation and talent access—we ideate and build scalable companies that have the potential to make a significant impact on consumers’ lives.

Prepare for liftoff

GSSN Startup Studio

Novi Talent & Leadership

We are a member of GSSN, a highly curated community of independent studios from around the world.

Welcome to Launchpad, M13’s in-house venture studio. By bringing the best of two worlds together, we ideate and build scalable companies that will shine.

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Launchpad | M13

The path to launch

We first make sure we’re placing the right stars in the right galaxies. This means identifying strong white spaces—by understanding the consumer behavior of today, we can better predict the consumer trends of tomorrow. Then we apply our hands-on approach, aimed at impacting both business outcomes and founder development.

Launch_brightest

We engineer diverse, world-class founding teams tapped from our industry-leading talent community.

Only the best and the brightest

Launchpad-Fund

Our teams are well-capitalized and well-resourced through Series A to ensure founders can fully focus on cutting through the noise.

Provide shared services as well as funding

Launch_playbook

Founders get access to our proven, repeatable processes so they aren’t left to recreate the wheel.


Offering a peek into our playbook

Launch_stars

Our Propulsion team and network of experts actively help founding teams build and scale faster than they believed possible.

Prepare for liftoff

The path to launch

Where we shine

Only the best and the brightest

Provide shared services as well as funding

Offering a peek into our playbook

Turning stars into superstars

Offices

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