Growth

Growing your startup

Help your startup reach the next level with tactical tips, advice, and other resources for growing your business.

Novi Growth
The Importance of Omnichannel Distribution
The Importance of Omnichannel Distribution

Understand when and where to expand your distribution, plus learn the pros and cons of selling via Amazon.

5 min read

Start

How to Make Influencer Marketing Work for Your Startup
How to Make Influencer Marketing Work for Your Startup

Get the most out of influencer marketing with these tips and tricks, plus avoid these rookie mistakes.

8 min read

How to Make Influencer Marketing Work for Your Startup

Get the most out of influencer marketing with these tips and tricks, plus avoid these rookie mistakes.

Adam Domian & Lizzie Francis

March 11, 2021

8 min read

How to Make Influencer Marketing Work for Your Startup
Brian Lee and Jeff Stibel: Influencer Marketing Secrets for Startups
Brian Lee and Jeff Stibel: Influencer Marketing Secrets for Startups

Finding the right influencer for your brand is all about authenticity—and knowing your role as a founder.

2 min read

Brian Lee and Jeff Stibel: Influencer Marketing Secrets for Startups

Finding the right influencer for your brand is all about authenticity—and knowing your role as a founder.

Lizzie Francis

August 9, 2021

2 min read

Brian Lee and Jeff Stibel: Influencer Marketing Secrets for Startups
Marketing and Customer Acquisition During Economic Downturn
Marketing and Customer Acquisition During Economic Downturn

Adapt your strategy with nimble tests, investing in existing customers, and more.

2 min read

Marketing and Customer Acquisition During Economic Downturn

Adapt your strategy with nimble tests, investing in existing customers, and more.

Lindsey Marlowe & Lizzie Francis

August 5, 2021

2 min read

Marketing and Customer Acquisition During Economic Downturn
A Startup Founder’s Guide to Customer Retention
A Startup Founder’s Guide to Customer Retention

Learn why acquiring customers is just the beginning.

10 min read

A Startup Founder’s Guide to Customer Retention

Learn why acquiring customers is just the beginning.

Adam Domian & Lizzie Francis

May 4, 2021

10 min read

A Startup Founder’s Guide to Customer Retention
The Ultimate Go-to-Market Guide for Startups
The Ultimate Go-to-Market Guide for Startups

From launches to pivots, elevate your go-to-market strategy by turning to these six tried-and-true steps.

7 min read

The Ultimate Go-to-Market Guide for Startups

From launches to pivots, elevate your go-to-market strategy by turning to these six tried-and-true steps.

Adam Domian & Lizzie Francis

May 3, 2021

7 min read

The Ultimate Go-to-Market Guide for Startups
How to Drive Customer Acquisition with Paid, Owned & Earned Media
How to Drive Customer Acquisition with Paid, Owned & Earned Media

Measure, repeat, and scale your customer acquisition strategy with these tips and tools.

7 min read

How to Drive Customer Acquisition with Paid, Owned & Earned Media

Measure, repeat, and scale your customer acquisition strategy with these tips and tools.

Adam Domian & Lizzie Francis

April 8, 2021

7 min read

How to Drive Customer Acquisition with Paid, Owned & Earned Media
6 Ways to Drive Sustainable Growth
6 Ways to Drive Sustainable Growth

When it comes to efficient growth, keep these best practices and mistakes in mind.

3 min read

6 Ways to Drive Sustainable Growth

When it comes to efficient growth, keep these best practices and mistakes in mind.

Gautam Gupta

March 12, 2020

3 min read

6 Ways to Drive Sustainable Growth
Influencer Marketing is on Track to be a $15B Industry by 2022
Influencer Marketing is on Track to be a $15B Industry by 2022

These five resources for influencer marketing can help you track data and build relationships.

1 min read

Influencer Marketing is on Track to be a $15B Industry by 2022

These five resources for influencer marketing can help you track data and build relationships.

M13 Team

March 12, 2020

1 min read

Influencer Marketing is on Track to be a $15B Industry by 2022
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