Data

Measuring what matters

Drive better decisions by knowing which metrics to monitor—and act on.

Data
Creating a Data Strategy to Drive Better Decision-Making
Creating a Data Strategy to Drive Better Decision-Making

A tactical approach can help you understand why you’re collecting data—and what you’ll use it for.

7 min read

Start

How to Transform Your E-commerce Data into Business Metrics
How to Transform Your E-commerce Data into Business Metrics

Use these SQL templates and resources to accelerate your first major data warehouse project.

9 min read

How to Transform Your E-commerce Data into Business Metrics

Use these SQL templates and resources to accelerate your first major data warehouse project.

Michael Perez

May 27, 2022

9 min read

How to Transform Your E-commerce Data into Business Metrics
 How to Evolve Your Startup's Data Strategy and Identify Critical Metrics
How to Evolve Your Startup's Data Strategy and Identify Critical Metrics

Avoid these common reporting mistakes that can affect your most important metrics.

6 min read

How to Evolve Your Startup's Data Strategy and Identify Critical Metrics

Avoid these common reporting mistakes that can affect your most important metrics.

Michael Perez

May 26, 2022

6 min read

 How to Evolve Your Startup's Data Strategy and Identify Critical Metrics
How to Improve Your Startup’s Weekly Marketing Report
How to Improve Your Startup’s Weekly Marketing Report

Simplify your weekly reporting with this customizable dashboard template for paid marketing campaigns.

9 min read

How to Improve Your Startup’s Weekly Marketing Report

Simplify your weekly reporting with this customizable dashboard template for paid marketing campaigns.

Michael Perez

October 29, 2021

9 min read

How to Improve Your Startup’s Weekly Marketing Report
Using Data to Inform Key Business Decisions During Crises
Using Data to Inform Key Business Decisions During Crises

Dig into the habits of super users, get to know individual customers, and more.

2 min read

Using Data to Inform Key Business Decisions During Crises

Dig into the habits of super users, get to know individual customers, and more.

Lindsey Marlowe

April 28, 2021

2 min read

Using Data to Inform Key Business Decisions During Crises
Sales Forecasting Process: Choosing a Forecasting Technique
Sales Forecasting Process: Choosing a Forecasting Technique

Here’s why picking the right sales forecasting model matters for your startup.

5 min read

Sales Forecasting Process: Choosing a Forecasting Technique

Here’s why picking the right sales forecasting model matters for your startup.

M13 Team

February 1, 2021

5 min read

Sales Forecasting Process: Choosing a Forecasting Technique
m13 logo

For press inquiries, please contact

press@m13.co
Offices

1920 Olympic Blvd.
Santa Monica, CA 90404

568 Broadway, Suite #405
New York, NY 10012

© 2021 M13