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Measuring what matters

Drive better decisions by knowing which metrics to monitor—and act on.

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How to Improve Your Startup’s Weekly Marketing Report
How to Improve Your Startup’s Weekly Marketing Report

Simplify your weekly reporting with this customizable dashboard template for paid marketing campaigns.

9 min read

Start
How to Improve Your Startup’s Weekly Marketing Report

Simplify your weekly reporting with this customizable dashboard template for paid marketing campaigns.

Michael Perez

Data

October 29, 2021

9 min read

How to Improve Your Startup’s Weekly Marketing Report
Creating a Data Strategy to Drive Better Decision-Making
Creating a Data Strategy to Drive Better Decision-Making

A tactical approach can help you understand why you’re collecting data—and what you’ll use it for.

7 min read

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Creating a Data Strategy to Drive Better Decision-Making

A tactical approach can help you understand why you’re collecting data—and what you’ll use it for.

Rob Olson

Data

May 4, 2021

7 min read

Creating a Data Strategy to Drive Better Decision-Making
Using Data to Inform Key Business Decisions During Crises
Using Data to Inform Key Business Decisions During Crises

Dig into the habits of super users, get to know individual customers, and more.

2 min read

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Using Data to Inform Key Business Decisions During Crises

Dig into the habits of super users, get to know individual customers, and more.

Lindsey Marlowe

Data

April 28, 2021

2 min read

Using Data to Inform Key Business Decisions During Crises
Sales Forecasting Process: Choosing a Forecasting Technique
Sales Forecasting Process: Choosing a Forecasting Technique

Here’s why picking the right sales forecasting model matters for your startup.

5 min read

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Sales Forecasting Process: Choosing a Forecasting Technique

Here’s why picking the right sales forecasting model matters for your startup.

M13 Team

Data

February 1, 2021

5 min read

Sales Forecasting Process: Choosing a Forecasting Technique
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