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Christine is a partner and the head of brand at M13. She previously worked directly with Sir Richard Branson and executives to build Virgin Group’s North American portfolio of branded companies as the head of communications at Virgin Galactic and head of brand and communications at Kitty Hawk.

Christine Choi

Partner

When you’re building awareness about your company, it’s helpful to first map out the company story and what editorial content you want to share with the world. That requires a regular cadence of news and stories that you produce and promote on your owned channels. From there, pick out a few timely pieces of news that you can use to pitch the press. 
But how do you know if your startup is prepared for the spotlight? 
In this guide, we’ll answer top questions, including:
<NumberedBullet number="1" highlight="What's the role of a PR firm?"/>
<NumberedBullet number="2" highlight="When is the right time to seek media attention?"/> 
<NumberedBullet number="3" highlight="What are common PR mistakes by early-stage startup founders?"/>

​​Is your startup ready for all that media attention? Here are the telltale signs to track.

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When to Hire a Public Relations Agency for Your Startup

Ready to let the world know about your startup? M13’s guide to hiring a public relations agency can help founders like you navigate media relationships and more.

When to Hire a Public Relations Agency for Your Startup | M13

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Lindsey was M13’s brand manager for three years before joining OPTE, an M13 portfolio company, as its director of community. She previously founded Marlowe Media.


Lindsey Marlowe

TikTok is the new kid in the neighborhood of fellow social media giants Facebook, Instagram, and Twitter. Starting its journey as [a karaoke app beloved by teenagers](https://www.theverge.com/2018/8/2/17644260/musically-rebrand-tiktok-bytedance-douyin), TikTok has quickly transformed into the world’s most downloaded app, taking the world by storm with its quirky content that encourages all kinds of creative expression.  
So how can brands reap the many rewards TikTok has to offer? From the app’s incredible reach ([touting 800+ million monthly active users globally](https://www.businessofapps.com/data/tik-tok-statistics/)) to its low barrier to entry, there are lots of doorways for opportunistic growth that a brand can access. 
At M13, we stay ahead of the curve so we can help our founders do the same, which is why we sat down with TikTok’s Performance Team to learn insights on the platform and users, best practices, and how their clients are seeing success. 
## Why TikTok?
TikTok is the leading destination for short-form mobile-first video and its mission is to inspire creativity and bring joy to its users. As the world’s most downloaded app, TikTok democratizes the ability to go viral as an immersive sound-on entertainment platform with untapped potential. The content on TikTok is not as polished as other platforms, and that’s by design.  
## How is TikTok unique to advertisers? 
As of Q1 2020, TikTok is available globally and users are spending [record amounts of time on the platform](https://www.businessofapps.com/data/tik-tok-statistics/). And TikTok is _not_ just for Gen Z—the user base has aged up significantly since the app’s inception. 
It's also important to note that a substantial portion of TikTok’s audience is _not_ active on other social media platforms. There's a massive untapped potential to reach new users. 
## How can brands make the most out of TikTok?
Rule #1: Don’t create ads, create TikToks. The team at TikTok emphasizes sound-on storytelling and encourages brands to lean into user-generated content. Putting spend behind a creative campaign that has the look and feel of an organic post, like UGC or a homemade video, is most effective for advertisers on the platform. TikTok users also tend to engage with coupons, vanity codes, special offers like free delivery, and the ability to leave reviews and return products with ease.  
## How can brands build awareness and drive ROI?
When it comes to building awareness and driving ROI, there are a few different tools and campaigns that you can take advantage of:  
<DotBullet highlight="Self-Serve Auction:" text=" In terms of spend, TikTok has a low barrier to entry and competitive CPCs and CPMs. It's a great place for early-stage companies and small teams to get started as there is no minimum spend required. 
" />
<DotBullet highlight="Branded Hashtag Challenge:" text=" Drive mass awareness and engagement by creating a viral moment for your brand through a custom hashtag. Look at the #ChipotleLidFlip challenge as an example " />
<DotBullet highlight="Branded Effect:" text=" Provide a visual tool to enhance your brand’s storytelling. Choose customized Branded Effects powered by intelligent video recognition technology and take advantage of 20+ gestures and facial expressions applicable to trigger an effect. TikTok even supports 2D, 3D, and AR effects." />
<DotBullet highlight="TikTok Creator Marketplace:" text="No one knows TikTok better than a TikToker. Engage with TikTok creators directly in the marketplace to increase the reach and awareness of your brand." />
No matter which strategy you choose, it’s a great time to test and experiment with how to drive brand awareness, customer acquisition, and retention through TikTok. 
Happy creating! 
####Resources we love
[Creative Solutions: The Ultimate How-To Guide](https://www.tiktok.com/business/en-US/blog/tiktok-creative-ultimate-guide) [TikTok] 
<GuideBox id="how-to-make-influencer-marketing-work-for-your-startup" />

Make your short-form videos shine with tips from TikTok’s Performance Team.

A woman is filming a TikTok of another woman who is throwing confetti in the air.

How to Build Audience and Drive ROI on TikTok

From branded hashtags to branded effects, learn how to get the most out of the world’s most downloaded app with tips from TikTok’s Performance Team.

How to Build an Audience and Drive ROI on TikTok | M13

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Gautam is a venture partner at M13 and a general partner at TCV. Before joining M13, he was the CEO and co-founder of NatureBox and an investor at General Catalyst.

Gautam Gupta

It’s often said that the job of the CEO is to set strategy, put the best team he/she can on the field, and make sure that the company doesn’t run out of cash. I would add that CEOs must communicate their vision, the company‘s strategy, and institute a process for goal setting—all of which boils down to communication. 
I believe the three main goals of internal communications can be separated into: 
<DotBullet highlight="" text="setting context or gaining alignment" />
<DotBullet highlight="" text="setting or tracking goals" />
<DotBullet highlight="" text="recognition or gratitude" />
Many startup companies begin with a very ad hoc system of communication. When you have less than 10 employees, communication isn’t that hard. As the organization grows, it becomes harder just to keep people in the loop of everything that is going on. Additionally, it becomes necessary to institute a system for goal setting to ensure that everyone knows how they impact the organization. Lastly, as the organization scales beyond a few dozen people, the CEO’s ability to have a relationship with each employee becomes impossible and a system for recognition is also needed. 
As a CEO, it surprised me when a team member would ask about our strategy or how I was thinking about a recent product launch. I thought what was talked about in an executive team meeting would roll down through the organization, but it didn’t. And as it turns out, saying something in one all-hands meeting a month ago is not enough! 
By establishing a communications operating system for your company, you can get ahead of these issues. 
In this guide, we’ll recommend ideas for:
<NumberedBullet number="1" highlight="Streamlining daily operations" />
<NumberedBullet number="2" highlight="Upleveling weekly meetings" />
<NumberedBullet number="3" highlight="Planning monthly check-ins" />
<NumberedBullet number="4" highlight="Setting annual meetings" />
<NumberedBullet number="5" highlight="Considering other stakeholders" />
<NumberedBullet number="6" highlight="Resources we love" />
<NumberedBullet number="7" highlight="Takeaways & next steps" />

 Improve your startup's communications operating system with daily stand-ups, monthly check-ins, quarterly goals, and more.

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Building Your Internal Communications OS

As your startup grows, this M13 guide can help improve your internal communications operating system with daily stand-ups, quarterly goals, and annual strategy planning.

Building Your Communications OS | M13

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Building your brand identity is one of the most personal, difficult, and most important steps in laying a sustainable foundation for your business. Your brand is the start of building your community. Your brand sets your team and business apart from your competitors. 
It earns your company credibility across your stakeholders, and it builds your community’s loyalty. It enables you to grow your business by earning the privilege of being an increasing part of your customers’ lives. Apple and Google are worth [billions](https://www.thebalancesmb.com/how-to-calculate-your-brand-s-value-2295186) in brand equity alone. 
Our guide is designed to help you think deeper about your brand and how you can meaningfully connect with your stakeholders. We’ll cover:
<NumberedBullet number="1" highlight="Defining a good brand" />
<NumberedBullet number="2" highlight="Identifying the business case for ongoing brand work" />
<NumberedBullet number="3" highlight="Building your vision, mission, and values" />
<NumberedBullet number="4" highlight="Cultivating your community " />
<NumberedBullet number="5" highlight="Standing out with storytelling" />
<NumberedBullet number="6" highlight="Exploring content marketing" />
<NumberedBullet number="7" highlight="Improving internal communications" />
<NumberedBullet number="8" highlight="Crafting consistent brand elements" />
<NumberedBullet number="9" highlight="Delivering a great customer experience" />
<NumberedBullet number="10" highlight="Takeaways & next steps" />

When it comes to building trust, brand is everything. Here’s what you need to know about crafting a brand identity and more.

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The Essential Guide to Brand Communications

Create a brand identity with vision and mission statements, plus learn how to use content marketing and more with M13’s brand communications guide.

The Essential Guide to Brand Communications | M13

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*The world in which we’re currently living has never before seen consumer behavior change so quickly. We expect to continue to see these seismic changes over the next decade. At M13, we invest in companies that are building defensible businesses around emerging consumer behaviors in the essential areas of consumer’s daily lives: food, health, communication, and financial services.* 
*Our 2020 Summer Series “Future Perfect” conversations brought together leaders who have been shaping current and future generations of great businesses. Together, we seek to further understand how today’s health and economic crises are accelerating behaviors and white spaces for new necessities, innovations, and investments.* 
Communication is central to the human experience. Our relationships, cultures, and knowledge are all built on it. And yet, innovation in voice communications lags behind that of image and video in our obsession to create, share, and connect. 
The dynamism of podcasting is finally changing this, and so is COVID-19. Voice is emerging from our “Zoom fatigue” and desire for intimate connection as the mechanism best suited to a future of social distancing and quick-click creation. 
This conversation on **The Future of Communications** is moderated by M13 Partner (and former SVP Corporate Communications at Virgin Group) [Christine Choi](https://m13.co/team-members/christine-choi/), featuring innovation pioneers in the communications industry: 
* [Jarl Mohn](https://www.linkedin.com/in/jarlmohn/), President Emeritus at NPR and NPR Foundation board memberr. began his career as a radio DJ. He went on to become an investor and advisor to a plethora of media companies, as well as the creator. former president. and CEO of E! Entertainment Television. 
* [Jessi Hempel](https://www.linkedin.com/in/jessihempel/), Senior Editor at Large at LinkedIn and host of the [“Hello Monday”](https://blog.linkedin.com/2019/march/4/introducing-hello-monday-linkedins-new-podcast-about-our-rapid) podcast, explores the changing nature of work and how that work is changing us. Hempel, who previously reported on the business of tech for WIRED, Fortune, and BusinessWeek, has helped to shape our understanding of the forces at play on the internet, social media, and mobile platforms. 
* [Brian Norgard](https://www.linkedin.com/in/norgard/) is the former Chief Product Officer at Tinder, the world’s top-grossing mobile app. Norgard is also an investor and entrepreneur, having built one of the fastest-growing Facebook apps ever (Chill), as well as other companies including the ad network, Ad.ly. At age 25, he became News Corp’s youngest GM, heading up MySpace News after his company Newsroo was acquired. 
Given that our panelists’ paths in communications have led them to voice, we wanted to find out more about what drew them to this format and what they think the future holds. 
## What’s so compelling about the voice as a medium? 
<DotBullet highlight="" text="Text messaging has become transactional and, despite the addition of emojis, it lacks emotion and sentiment. Voice, on the other hand, is an incredibly intimate format with the capability to provide a rich density of information tinged with genuine feeling." />
<DotBullet highlight="" text="Speakers of complex written languages, like Mandarin, are already increasingly turning to voice. China sends around 14 billion voice messages a day." />
<DotBullet highlight="" text="The power of voice lies in more than the human element, but the multimodal aspects of it. Whether you’re mountain biking or taking a walk, you can still be listening. There are very few formats that allow such flexibility of interaction." />
<DotBullet highlight="" text="Orson Welles’s favorite medium was radio because it required the audience/participant/listener to be engaged. This still applies today." />  
## What is the future of the voice?
<DotBullet highlight="" text="The last decade has focused on evolving video and images to the point that now anyone can create something that could be widely distributed. Still, the evolution of voice has lagged. " />
<DotBullet highlight="" text="Users are already embracing a more intimate relationship with audio technology. AirPods and other hearable devices sit in our heads and allow for an instant drop-in to an amazing aural experience." />
<DotBullet highlight="" text="In the way that the labor-intensive blogs of the past morphed into today’s easy-to-post social media, podcasting will follow a similar trajectory. Five years from now, it will be a simple and intuitive consumer experience." />
<DotBullet highlight="" text="Discovery is the opportunity. Browsing podcast episodes to find one covering a topic of interest to you is currently too cumbersome and time-consuming. A tool for personalized recommendations from a vast catalog is needed to unearth the gems that will keep us listening and the creator community thriving." /> 
## Social distancing can be emotionally distancing. What ripple effect is COVID-19 causing in voice communications?
At the beginning of the pandemic, Zoom and similar video apps filled our immediate need to see the faces of those we know. But as time passed, we turned off our cameras and returned to and relied on voice. During the pandemic, the length of an average phone call increased by 33%. [Verizon CEO told CNBC](https://www.cnbc.com/2020/03/27/verizon-ceo-amid-covid19-cell-calls-hit-highs-only-seen-at-peak-times.html) that in March 2020, they saw 800 million calls per day, which is double the amount of calls that normally occur on their busiest day of the year (Mother's Day). 
COVID-19 is speeding up innovations in voice communications and seeing the founding of the companies that will be household names in the years to come. 
## How can companies and sharing platforms proactively build trust around data privacy while also fostering engagement? 
<DotBullet highlight="" text="The keyword is “proactive.” In the past, software companies were reactive, focusing on product development and technological scaling, while trust and safety were afterthoughts. Building the fixes to mitigate abuse of privacy would typically only happen once the abuse had occurred. " />
<DotBullet highlight="" text="It has never been more difficult to launch a community and yet, there’s never been a better time as customers are safer than they once were. The focus is now on getting ahead of any issues by proactively building software with trust and safety top of mind." />
<DotBullet highlight="" text="Where there are new safety issues, there are also new tactics to combat them." />

Here’s why innovators are embracing the flexibility of voice communications.

Webinar screenshot featuring Christine Choi, Brian Norgard, Jarl Mohn, and Jessi Hempel.

The Future of Communications

At M13’s Future Perfect event, guests from NPR and LinkedIn discuss why podcasts are gaining popularity—and why more believe in the flexibility of voice communications. 

The Future of Communications | M13

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Kindra was M13’s director of community. She was previously the partner of events at Andreessen Horowitz. Prior to that, she was an events market manager at Dropbox.

Kindra Mason

Venture capital is a relationship-based industry. As a firm known for its consumer focus, LA ecosystem, and overall community of experts and influencers, M13 puts a lot of effort into bringing brilliant minds together. In the last three months of sheltering in place and remote work, we quickly learned as much as we could about digital events and hosted 14 digital events for [our community](https://m13.co/community/).  
As we planned and researched for the digital world, we thought about [what the future of gatherings may look like](https://m13.co/rip-irl).  
Our experimentation and planning led us to four areas that require new considerations: 
<NumberedBullet number="1" highlight="Content: " text="Creating and sharing meaningful content will continue to be prioritized." />
<NumberedBullet number="2" highlight="Hybrid environments: " text="The intersection of virtual and in-person events will continue." />
<NumberedBullet number="3" highlight="Serendipity: " text="In a fully-remote environment, there are no lunch lines where guests can bump into people. Let's create those serendipitous connections." />
<NumberedBullet number="4" highlight="Surprise and delight: " text="Creating positive and human moments is more important than ever." /> 
## Content
In a traditional conference environment, guests show up for one of two reasons: networking or content. Often, compelling content is largely driven by the speakers you attract. In a physical world, convincing a highly sought-after speaker to participate can be challenging due to the time commitments of travel.  
The benefit of a virtual environment is that speakers no longer have to sacrifice three days of travel for a 60-minute session. With the click of a button, a variety of speakers from different backgrounds and locations can share their knowledge with your network. For example, we’ve had speakers join from New York, California, South Carolina, Florida, and Berlin without leaving their living rooms. 
When creating your speaker slate, remember that compelling speakers are diverse speakers. M13 seeks to highlight as many women and people of color as possible, because their expertise is incredibly valuable. 
## Hybrid environments
Hybrid environments will become a permanent fixture of gatherings. When building content and programming, you should assume that you will need to simultaneously have in-person and virtual experiences. For the in-person component, demonstrating to guests your focus on health and safety should be an important consideration [Hayday](https://www.m13.co/investing-in-pinata-hayday-data-collection-for-the-new-world) at the start of your planning to ensure the physical and psychological safety of your guests. Below are a few of the many other considerations for creating a compelling hybrid experience. 
## The draw
If your guest has the option to click a button and listen to the content from the safety and comfort of her home, why would she be compelled to attend in person? Personal time with the speaker? Access to content that isn’t broadcast? Pre-arranged in-person meetings? A physical gift? Live demo? When producing events in a hybrid environment, think strategically and creatively about what it would take for your guests to want to show up in person. 
## The format
[Zoom fatigue is real.](https://www.nytimes.com/2020/04/29/sunday-review/zoom-video-conference.html) In a hybrid environment, your online audience will probably be larger than your in-person audience, so your event format needsto be adjusted accordingly. We've shortened all of our sessions to last no more than 30 minutes, provided tips and tricks to our moderators about how to engage a panel in a virtual world, and strategically woven energy boosts into any program over two hours. We're confined to a certain format so we're considering ways to keep both in-person and virtual guests engaged. 
## The production
Why can we watch eight straight hours of Netflix with no problem? Because the content is compelling and the production quality is high. With hybrid environments, the production quality of events has become a differentiating factor. Those able to produce compelling content and experiences will be able to attract the best quality of guests and speakers. YouTube’s production of [Dear Class of 2020](https://www.youtube.com/watch?v=rxpTjcouaeQ) is an excellent example. **‍** 
## Cultivate serendipity
In-person events are powerful because you can meet new people and reconnect with acquaintances. I’ve heard many stories of entrepreneurs closing a deal while waiting in the lunch line or investors meeting a founder while grabbing coffee. We certainly don’t achieve that level of serendipity in a virtual environment. Plus, with the social-distancing requirements of COVID-19, we may even miss out on serendipity in physical environments.   
Cultivating serendipity starts by recreating the physical circumstances that stimulates conversation where people can naturally gravitate and connect. For example, instead of rows of theater-style seats, create socially-distant pod, S-shaped seating, or cluster seating, which can create spontaneous connections that are also socially distanced.  
In hybrid environments, strategically introducing guests via tools such as an event-specific Slack community or [Donut](https://dotla-chat.slack.com/apps/A11MJ51SR-donut) can inject "planned" coincidence into your event. 
## Surprise and delight
Surprise and delight starts with supporting your speakers and moderators. Given that most speakers are participating from home, consider providing a high-quality light, microphone, and webcam so they can be seen and heard clearly. Knowing how unstable the internet can be, we have also sent ethernet cords to speakers to reduce the risk of their internet cutting out in the middle of a panel. 
For your virtual guests, think about connecting the online and offline experiences with physical gifts, offerings, or surprises. For example, we have sent out cocktail (or mocktail) kits before gatherings. 
For your in-person guests, surprise and delight can manifest in several ways, including how you say hello. Traditionally, greetings and handshakes are efficient ways to form connections. In a contactless world, think through how to train everyone on the same greeting. Can you create a no-touch secret handshake? Can you draw from your community who knows ASL? Planning and communicating these new social norms can go a long way toward improving the overall guest experience.  
The changing nature of gatherings will challenge us to evolve how we think about content, hybrid environments, serendipity, and surprise and delight. Now is the time to get creative, experiment, and draw learnings. When in doubt, test ideas in your internal meetings and gather feedback from your peers. Remember, people crave human connection in general and authenticity in a digital-only world, so it’s important to provide them where appropriate. 
_To learn more about M13’s digital content and events, [sign up for our newsletter here](https://www.m13.co/newsletter/)._

From virtual events to socially-distant gatherings, how we connect has changed.

A large and bright event hall rests empty with cameras ready to livestream.

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The Future of Gatherings, Experiences, and Connection

From planning for hybrid environments to cultivating serendipity, M13 is changing the way we host virtual events and socially-distant gatherings.

The Future of Gatherings, Experiences, and Connection | M13

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On April 7, M13 partners hosted virtual office hours to discuss pressing challenges facing startup leaders today. We are former founders and operators, have successfully navigated periods of economic downturn, and have been sharing strategic approaches to finance, talent, data, digital marketing, and more. 
Our Partner and Head of Brand & Communications [Christine Choi](https://www.m13.co/team-members/christine-choi/) shared best practices on communicating with empathy, the playbook for internal comms, and how to think about your brand’s voice during crises. Read Christine’s insights and watch her office hours below. 
## Every company has sent a COVID-19 email. How can founders communicate with their customers right now?
Before anything else, turn inward and ask what your company is doing for your customers, partners, and community right now that is positively contributing to their lives. Every single person has been impacted by COVID-19. So what you do now can ensure that you won’t be tone-deaf when you’re communicating with your stakeholders because you’re engaged and know what’s going on. It’ll also allow you to show your true character as a brand. On bad days, your company’s true character really gets exposed, so you want to lead with your best foot.
<PullQuote author="Christine Choi" text="Lead with your best foot by being a positive, engaged contributor to your community. While you’re running your day-to-day operations, think through and ask your employees to help you understand what you're uniquely suited to do to engage in problem-solving." />
Are you partnering up with local organizations to help the medical community or frontline workers? Are you finding ways for your customers as well as your staff to help local businesses keep their doors open? Thinking through these things and mastering a creative expression of your brand will result naturally in stories that bolster your employees and also inspire your customers. 
This is not to brag about the things you’re doing; this is to first demonstrate the values of your brand, and from there find relevant storylines and meaningful opportunities to talk about. 
## What about internal communications? Does the playbook for thinking around internal comms change?
To echo [Matt’s session](https://www.m13.co/employee-retention-and-engagement-in-the-new-world/), people are working from home who are not equipped to work from home, so it’s more important than ever to consistently show up for them. Reach out to the people who may be quiet on Zoom. Ping them and check in with them and also share what’s going on in your own life. 
That [viral BBC interview](https://www.youtube.com/watch?v=Mh4f9AYRCZY) where the children walked in … that was obviously an accident, but it was such a surprise, heartwarming, and also very real. We’re all dealing with stuff in the background. Try not to hide from that. It’s a reflection of what you’re juggling and that you’re making an effort to show up for your team. 
People are struggling with pain; if you can offer something to help alleviate the stress, do it. Launch that brand, launch that product, that helpful blog whatever it is that may be helpful at a time like this.
<PullQuote author="Christine Choi" text="Share moments of levity and humanness because we could all use uplifting moments." />
## Is now the time to be extra thoughtful about your brand’s voice? Should you consider changing it? 
Seek to find a balance in the voice you have used and one that is reflective of today’s health and economic crisis. Tonally, showing authenticity is really important. 
When you’re dealing with an issue and/or need to share bad news, start to map out how you’re going to share this information and list out all your stakeholders because they don’t want to be caught off guard. They don’t want to be in the dark. That means you’re going to have to be upfront and show that you might not have all the answers, but you know what processes you’re going to take in order to get them. And that requires a certain level of seriousness. 
<GuideBox id="building-your-internal-communications-os" />

Remember these tips when you need to communicate internally and externally during a crisis

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Communicating with Empathy

M13 Partner Christine Choi shares best practices for communicating internally and externally with empathy and clarity during a crisis like the COVID-19 pandemic.

Communicating with Empathy | M13

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Move faster from MVP to closing your next round with these tactical tips, templates, and other brand and marketing resources.

Brand & Marketing

Novi Brand & Marketing

Move faster from MVP to closing your next round of startup funding with these tactical tips, templates, and other helpful brand and marketing resources.

Brand and Marketing Resources for Startups | M13

Connecting with your customers

Drive better decisions by knowing which metrics to monitor—and act on.

Data

Learn how to monitor KPIs, and explore other important startup metrics that can guide you in your next big decision.

Data Resources for Startups | M13

Measuring what matters

Get support at every step of the way with these tried-and-true fundraising tips, tools, and templates.

Fundraising

Ready to raise your next round of startup funding? Get support at every step of the way with these tried-and-true fundraising tips, tools, and templates.

Fundraising Resources for Startups | M13

Raising your next round

Help your startup reach the next level with tactical tips, advice, and other resources for growing your business.

Growth

Novi Growth

Help your team reach the next level with tactical tips, advice, and other essential resources for creating successful growth strategies for your startup.

Growth Resources for Startups | M13

Growing your startup

Set yourself apart from the competition with these tips and tools for diligent execution, improved efficiency, and more.

Operations

Stand out from the competition with these tips and tools for diligent execution, improved efficiency, and more ways to take your startup to the next level.

 Operations Resources for Startups | M13

Elevating your operations

Fine-tune your product with actionable advice, useful tools, and other strategies for finding product-market fit.

Product

Get the support you need to build your product, including actionable advice, useful tools, and other tactical strategies for finding product-market fit.

Product Resources for Startups | M13

Get the support you need to build your product, including actionable advice, useful tools, and other tactical strategies for finding product-market fit. 

Creating innovative products

Get better results by focusing on human capital, including developing the skills to manage and lead effectively.

Talent & Leadership

Novi Talent & Leadership

Learn how to invest more in human capital with these tips and tools for interviewing, hiring, and managing talent and leadership teams at your startup.

Brand & Marketing

Connecting with your customers

When to Hire a Public Relations Agency for Your Startup

How to Build Audience and Drive ROI on TikTok

How to Build Audience and Drive ROI on TikTok

Building Your Internal Communications OS

Building Your Internal Communications OS

The Essential Guide to Brand Communications

The Essential Guide to Brand Communications

The Future of Communications

The Future of Communications

The Future of Gatherings, Experiences, and Connection

The Future of Gatherings, Experiences, and Connection

Communicating with Empathy

Communicating with Empathy

Offices

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