Growth companies need a culture of learning, the directive to test, and a willingness to fail.

Rob Olson

Rob Olson


As a partner and head of data strategy, Rob works with founding teams to overcome “data paralysis” and operationalize their data systems. He founded and led the data team at DigitalOcean from Series A to pre-IPO and was previously Director of Analytics in the Performance Marketing group at MDC Partners.

Area of expertise

Work, Commerce

Recently Published

Analysis: Executive Experience Can Nearly Double Investors’ Rate of Return

An M13 analysis reveals that founding teams with executive experience can exit faster with less capital.

April 9, 2021

5 min read

Creating a Data Strategy to Drive Better Decision-Making

A tactical approach can help you understand why you’re collecting data—and what you’ll use it for.

May 4, 2021

7 min read

VC Predictions 2022: 10 Industry Trends We’re Tracking

From the creator economy to the future of work, M13 partners share their top 10 industry predictions.

December 10, 2021

7 min read