OKR guide header
What's inside:
Done Icon

Overview

Framework and ownership

Annual Objectives

Annualized Roadmap

Quarterly planning

Rinse and repeat cadence

Conclusion

12 MIN

M13’s Guide to OKRs

Running a business is a lot like piloting a ship; above all, you need to know where you’re going and how you’re getting there. What’s more, you need a crew that knows how to back you up when you need it most.

Objectives and Key Results, or OKRs for short, are a time-tested methodology for ensuring that you and your company have the smoothest sailing possible. They make it easy to set and track company goals so that your entire team knows what needs to be done, how to do it, and why it matters in the larger vision of your business. The OKR framework has helped countless businesses synchronize their teams and realize ambitious goals, launching their companies to new heights.

This guide will walk you through the process of implementing OKRs in your own company, making them a value-driving component of your operating system.

In this guide, we’ll cover the 5 parts of an effective OKR process, including:

The OKR framework

Setting annual objectives

Creating an annualized roadmap

Quarterly planning

The “rinse & repeat” cadence

Every step in this generalized guide will apply to the majority of start-ups, but some will benefit from additional frameworks that aren’t included. If you're an M13 portfolio company who wants help navigating this walkthrough and any other supplemental analysis, please reach out.

mailto:propulsion@m13.co



To get started, make a copy of the OKR framework and worksheet. You may want to refer to the overview on slides 3 and 4 of the deck: How do I use this guide

12 MIN

M13’s Guide to OKRs

OKR guide header
What's inside:
Done Icon

Overview

Framework and ownership

Annual Objectives

Annualized Roadmap

Quarterly planning

Rinse and repeat cadence

Conclusion

Running a business is a lot like piloting a ship; above all, you need to know where you’re going and how you’re getting there. What’s more, you need a crew that knows how to back you up when you need it most.

Objectives and Key Results, or OKRs for short, are a time-tested methodology for ensuring that you and your company have the smoothest sailing possible. They make it easy to set and track company goals so that your entire team knows what needs to be done, how to do it, and why it matters in the larger vision of your business. The OKR framework has helped countless businesses synchronize their teams and realize ambitious goals, launching their companies to new heights.

This guide will walk you through the process of implementing OKRs in your own company, making them a value-driving component of your operating system.

In this guide, we’ll cover the 5 parts of an effective OKR process, including:

The OKR framework

Setting annual objectives

Creating an annualized roadmap

Quarterly planning

The “rinse & repeat” cadence

Every step in this generalized guide will apply to the majority of start-ups, but some will benefit from additional frameworks that aren’t included. If you're an M13 portfolio company who wants help navigating this walkthrough and any other supplemental analysis, please reach out.

mailto:propulsion@m13.co



To get started, make a copy of the OKR framework and worksheet. You may want to refer to the overview on slides 3 and 4 of the deck: How do I use this guide