Founder resources

Lay your hands on proven startup tips, tools, and templates so you don’t have to recreate the wheel, you just have to roll it in the direction you want to go.

How to build and optimize your startup’s growth model

Here’s everything you need to know about most important startup growth models—and how to build them.

April 26, 2023

12 min read

How to Create a Pricing Model for Your Startup

Learn how to set up an effective pricing model for your B2B or B2C startup.

July 1, 2022

13 min read

How to Transform Your E-commerce Data into Business Metrics

Use these SQL templates and resources to accelerate your first major data warehouse project.

May 27, 2022

9 min read

The Ultimate Go-to-Market Guide for Startups

From launches to pivots, elevate your go-to-market strategy by turning to these six tried-and-true steps.

May 3, 2021

7 min read

How to Make Influencer Marketing Work for Your Startup

Get the most out of influencer marketing with these tips and tricks, plus avoid these rookie mistakes.

March 11, 2021

8 min read

The Essential Guide to Brand Communications

When it comes to building trust, brand is everything. Here’s what you need to know about crafting a brand identity and more.

May 4, 2021

12 min read

When to Hire a Public Relations Agency for Your Startup

​​Is your startup ready for all that media attention? Here are the telltale signs to track.

September 8, 2021

5 min read

A 5-Step Guide to Startup Recruiting and Hiring

Here’s how creating an efficient, fair, and scalable interview process can help you recruit top talent.

August 20, 2021

12 min read

Building Diversity, Equity, and Inclusion Into Your Startup

Discover how to develop diversity, equity, and inclusion strategies that can make a difference.

May 21, 2021

8 min read

What Every Startup Should Know About Compensation

Retain your employees by creating a compensation philosophy around pay, time off, and other benefits.

May 27, 2021

8 min read

Creating a Data Strategy to Drive Better Decision-Making

A tactical approach can help you understand why you’re collecting data—and what you’ll use it for.

May 4, 2021

7 min read

A Founder’s Practical Guide to Finding Product-Market Fit

Learn best practices—and common failures—of digital product development using agile and lean methodologies.

May 26, 2021

9 min read

How to Drive Customer Acquisition with Paid, Owned & Earned Media

Measure, repeat, and scale your customer acquisition strategy with these tips and tools.

April 8, 2021

7 min read

A Startup Founder’s Guide to Customer Retention

Learn why acquiring customers is just the beginning.

May 4, 2021

10 min read

The Finance and Ops Stack for Early-Stage Startups

Get actionable advice on everything from setting up accounting software to securing office space.

May 19, 2021

9 min read

From Seed to Series A: How to Develop an Effective Fundraising Strategy

Get ready to secure Series A funding with these fundraising tips, templates, and tools.

August 20, 2021

9 min read

The Importance of Omnichannel Distribution

Understand when and where to expand your distribution, plus learn the pros and cons of selling via Amazon.

May 21, 2021

5 min read

How to Scale Your Startup Culture and Values

Explore how to establish or refine the three pillars of your company culture: mission, vision, and values.

May 21, 2021

9 min read

Designing an Organizational Structure for Your Startup

Learn how to create roles, levels, and job titles that can evolve as your startup grows.

April 27, 2021

8 min read