M13 Co-founder Carter Reum joins Rishi Roongta of Bain Innovation Exchange (BIE) to discuss the pros and cons of enterprise partnerships, lessons learned through his joint venture with Procter & Gamble, and the latest trends impacting consumer brands. Rishi and Carter discuss how to successfully drive innovation and compare the studio model to a corporate environment.
The Bain Innovation Exchange (BIE) is a global ecosystem of change makers and thought leaders (including entrepreneurs, corporate business leaders, venture capitalists, and innovation experts) intent on forging mutually beneficial relationships to launch new ventures and collaborate with the right partners to capture growth opportunities.
Check out the highlights from the discussion:
On entrepreneurial opportunity
Technology has allowed so many companies to disintermediate traditional distribution models and effectively have a direct relationship with the customer.
Carter Reum
On studio models versus corporate venture capital
No single decision moves the needle; it’s a series of decisions compounded over a long period of time.
Carter Reum
On what’s accelerating right now
- Adaptation curves are accelerating at this time. Examples of this are online education, delivery services, and remote working tools.
- Businesses that were being held back by regulation or human psychology are having breakthroughs in their markets.
- It’s important that successful innovators identify the second and third waves of impact that macro events like COVID have on their industry e.g. while more people staying at home will mean a higher order volume on food delivery apps, consider what means for the restaurant whose tapped beer supply will now go to waste? What about the brewer who makes the beer or the farmer who supplies the wheat for that beer?
Ideas are a dime a dozen. It all comes down to execution. And by coming down to execution, it really comes down to the team.
Carter Reum
To keep up with M13’s thought leadership and events, sign up for our newsletter here.
M13 Co-founder Carter Reum joins Rishi Roongta of Bain Innovation Exchange (BIE) to discuss the pros and cons of enterprise partnerships, lessons learned through his joint venture with Procter & Gamble, and the latest trends impacting consumer brands. Rishi and Carter discuss how to successfully drive innovation and compare the studio model to a corporate environment.
The Bain Innovation Exchange (BIE) is a global ecosystem of change makers and thought leaders (including entrepreneurs, corporate business leaders, venture capitalists, and innovation experts) intent on forging mutually beneficial relationships to launch new ventures and collaborate with the right partners to capture growth opportunities.
Check out the highlights from the discussion:
On entrepreneurial opportunity
Technology has allowed so many companies to disintermediate traditional distribution models and effectively have a direct relationship with the customer.
Carter Reum
On studio models versus corporate venture capital
No single decision moves the needle; it’s a series of decisions compounded over a long period of time.
Carter Reum
On what’s accelerating right now
- Adaptation curves are accelerating at this time. Examples of this are online education, delivery services, and remote working tools.
- Businesses that were being held back by regulation or human psychology are having breakthroughs in their markets.
- It’s important that successful innovators identify the second and third waves of impact that macro events like COVID have on their industry e.g. while more people staying at home will mean a higher order volume on food delivery apps, consider what means for the restaurant whose tapped beer supply will now go to waste? What about the brewer who makes the beer or the farmer who supplies the wheat for that beer?
Ideas are a dime a dozen. It all comes down to execution. And by coming down to execution, it really comes down to the team.
Carter Reum
To keep up with M13’s thought leadership and events, sign up for our newsletter here.
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