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M13 derives its name from Messier 13, the brightest cluster of stars in the galaxy whereby the collection of stars shines brighter than the sum of its individual parts. Founded by brothers Carter and Courtney Reum and headquartered in Los Angeles, M13 is a brand development and investment company accelerating businesses at the nexus of consumer products, technology, and media. We directly invest in startups and work with existing companies to grow new brands using a specific and proven playbook. We seek to leverage our experience, access, and unique advantages to dramatically accelerate the growth of businesses.

  • Investing
  • Brand Development

adages we live by

Stack the Deck

Time is a Hidden Cost

Iterate Iterate Iterate

Connect the Dots

Heck yeah!...or No

Stack <span>the</span> Deck

Stack the Deck

Early stage investing can be like gambling. We, however, only like to play at tables (or invest our capital and time) where we have some outsized advantage. Our unique combination of speed, access, flexibility, and context creates unique, leverageable advantages.

Time is a Hidden Cost

Time is a Hidden Cost

Time does not show up on a P&L and as a result companies often waste tons of it in areas outside their core competency. Today, the companies that win are the companies that move faster and more flexibly than their competitors. M13 helps companies shorten timelines for key initiatives by leveraging unique advantages.

Iterate Iterate Iterate

Iterate Iterate Iterate

Testing and iterating is at the core of what we do. We focus on maintaining organizational flexibility so we can try things, learn (from success and failure), and iterate our execution strategy rapidly to minimize invested time and capital.

Connect <span>the</span> Dots

Connect the Dots

Companies are spending too much time solving problems that have already been solved by someone else. We are obsessed with connecting dots to help startups and larger companies accelerate their growth through leveraged learning and creative partnerships.

<span>Heck yeah!</span>...or No

Heck yeah!...or No

There’s too much exciting stuff to do, to do anything we’re not excited about. With the abundance of innovation occurring industry by industry, thoughtfully prioritizing for the right risk-reward balance is key to what we do. If it’s not heck ya, it’s no!

Our Portfolio

We invest at the nexus of consumer, media, and technology with an emphasis on health and wellness. In addition to being investors, we’ve served as founders, board members, advisors, and strategic partners and constantly seek to leverage our unique advantages for the benefit of any company in which we are involved. Most of our investments are at the Seed or Series A stage, but we invest across all stages. Some of our portfolio companies include the following.

http://pinterest.com
https://bonobos.com
http://www.kevita.com
https://thrivemarket.com
https://www.lyft.com
https://www.warbyparker.com/
https://slack.com
http://www.spacex.com
https://www.snapchat.com
http://www.smsassist.com
https://hyperloop-one.com/
https://www.shakeshack.com
https://www.laurelandwolf.com/
https://www.kravejerky.com
http://scopely.com/
http://www.kite-hill.com/
https://ring.com
https://www.birchbox.com
https://www.onradpad.com
https://www.pressedjuicery.com/
https://classpass.com/
https://www.fanduel.com
https://bluebottlecoffee.com
https://munchery.com
https://www.headspace.com/
https://www.leesa.com/
https://www.soothe.com/
https://www.tripping.com/
http://www.thedailyharvestcafe.com/#eat-together
https://juneoven.com/
https://www.influential.co/
http://www.therealcoconut.com/
https://thechiaco.com
http://www.hylete.com
https://www.fleurdumal.com
http://www.surfair.com/us/
http://www.venuenext.com
http://www.tendergreens.com
http://www.sambazon.com
https://www.cloverhealth.com/en/
https://www.blackbirdvineyards.com
https://www.urbanremedy.com
https://www.violetgrey.com
https://foodstirs.com
http://rhythmsuperfoods.com
https://nativestatefoods.com
http://www.wildesnacks.com
https://www.tenthousand.cc
https://www.surkus.com
http://yoicorp.com
http://luxurygaragesale.com
https://backtotheroots.com
http://shelvspace.com
http://wineawesomeness.com
http://www.carbon38.com/
https://vacatia.com
http://www.reactioninc.com
https://aloha.com
http://www.bonobowinery.com
https://makespace.com/
http://localid.io/
http://www.sujajuice.com/
https://www.thebouqs.com/
https://www.spiffly.is/

Our Projects

Brands are scaling faster than ever. We leverage the most relevant resources and tools as well as the unique offerings of Southern California (influencers, content creators, innovative entrepreneurs, television, social, etc.) to help scale brands we love.

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Kevita

M13 co-founder Courtney Reum served as one of the first investors in and board members of Kevita, guiding the company from less than $1M in revenue through their eventual sale to PepsiCo for an undisclosed sum (greater than $200M).

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Hatched

M13 Founders, Courtney & Carter Reum, are the leads on new Network TV show, Hatched, providing mentorship and capital to emerging consumer brands.  M13 is also Executive producing the show.

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Misfit

M13 is partnering with Misfit (now owned by Fossil Group), the creator of sleek and innovative wearables, to grow Misfit’s direct-to-consumer business.

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reBloom

M13 is leaning into reBloom to help people sleep better. reBloom is an all-natural sleep elixir that is mainly sold direct to consumer as a subscription.

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VEEV

Prior to M13, our main focus was building VEEV, which was the first acai infused vodka in the world and one of the fastest growing spirits in the US. VEEV was acquired in 2016.

Meet the Team

We are obsessed with bringing together the various pieces of the puzzle - ideas, resources, and execution abilities - to ensure everyone we work with becomes part of a whole that is greater than the sum of its parts - this is why we are called M13.

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More about Courtney

Courtney Reum
Carter Reum Profile Picture

More about Carter

Carter Reum
Kevin Weiss Profile Picture

More about Kevin

Kevin Weiss
Donna Chindamanee Profile Picture

More about Donna

Donna Chindamanee